Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin
This research objective is to examine the relationship between three hypothesis which is the relationship between brand concern, social influence and product features with millennials purchase decision towards smartphone in Shah Alam. For this purpose of study, the descriptive research was conducted...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25792/ http://ir.uitm.edu.my/id/eprint/25792/1/PPb_MUHAMMAD%20HAIRI%20HIZWAN%20MOHD%20TERUDIN%20BM%20M%2019_5.pdf |