Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor

This study examines on the factors affecting buying behaviour in online shopping among employees of PLUS Malaysia Berhad (PMB). Online uying behaviour is a broad scope that encompasses many determinants but in this study, the researcher specifically focuses on five determinants which are perceived b...

Full description

Bibliographic Details
Main Author:	Mohd Nor, Nor Ashikin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Social aspects. Social marketing Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	http://ir.uitm.edu.my/id/eprint/25811/ http://ir.uitm.edu.my/id/eprint/25811/1/PPb_NOR%20ASHIKIN%20MOHD%20NOR%20BM%20M%2019_5.pdf

id	uitm-25811
recordtype	eprints
spelling	uitm-258112019-10-24T01:31:11Z http://ir.uitm.edu.my/id/eprint/25811/ Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor Mohd Nor, Nor Ashikin Social aspects. Social marketing Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting This study examines on the factors affecting buying behaviour in online shopping among employees of PLUS Malaysia Berhad (PMB). Online uying behaviour is a broad scope that encompasses many determinants but in this study, the researcher specifically focuses on five determinants which are perceived benefits, perceived risks, hedonic motivation, psychological factor and website quality. Data were collected from 100 respondents using convenience sampling. The information gathered were assessed using the Social Science Statistical Package (SPSS) version 22. Numerous studies such as reliability analysis, descriptive assessment, correlation of Pearson and multiple regression analysis have been converged using SPSS. The findings suggested that there is a favourable connection in online shopping between perceived benefits, perceived risk, hedonic motivation and psychological factor towards the purchasing behaviour of customers. However, there is no significant relationship between website design towards consumers’ buying behaviour in online shopping. Recommendation and direction for future studies were discussed in this study. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25811/1/PPb_NOR%20ASHIKIN%20MOHD%20NOR%20BM%20M%2019_5.pdf Mohd Nor, Nor Ashikin (2019) Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Social aspects. Social marketing Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting
spellingShingle	Social aspects. Social marketing Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting Mohd Nor, Nor Ashikin Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor
description	This study examines on the factors affecting buying behaviour in online shopping among employees of PLUS Malaysia Berhad (PMB). Online uying behaviour is a broad scope that encompasses many determinants but in this study, the researcher specifically focuses on five determinants which are perceived benefits, perceived risks, hedonic motivation, psychological factor and website quality. Data were collected from 100 respondents using convenience sampling. The information gathered were assessed using the Social Science Statistical Package (SPSS) version 22. Numerous studies such as reliability analysis, descriptive assessment, correlation of Pearson and multiple regression analysis have been converged using SPSS. The findings suggested that there is a favourable connection in online shopping between perceived benefits, perceived risk, hedonic motivation and psychological factor towards the purchasing behaviour of customers. However, there is no significant relationship between website design towards consumers’ buying behaviour in online shopping. Recommendation and direction for future studies were discussed in this study.
format	Student Project
author	Mohd Nor, Nor Ashikin
author_facet	Mohd Nor, Nor Ashikin
author_sort	Mohd Nor, Nor Ashikin
title	Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor
title_short	Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor
title_full	Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor
title_fullStr	Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor
title_full_unstemmed	Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor
title_sort	factors affecting online buying behaviour among working women in plus malaysia berhad / nor ashikin mohd nor
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/25811/ http://ir.uitm.edu.my/id/eprint/25811/1/PPb_NOR%20ASHIKIN%20MOHD%20NOR%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:15:32Z
last_indexed	2023-09-18T23:15:32Z
_version_	1777419086963146752

Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor

Similar Items