Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron

This study was conducted to study the factors that contributing to cognitive dissonance of post-purchase regret. The factors, which are the independent variables are identified as impulsive buying, consumer’s expectations and price of items. Post-purchase regret is the dependent variable in this stu...

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Bibliographic Details
Main Author:	Haron, Nor Dhabitah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/25813/ http://ir.uitm.edu.my/id/eprint/25813/1/PPb_NOR%20DHABITAH%20HARON%20BM%20M%2019_5.pdf

id	uitm-25813
recordtype	eprints
spelling	uitm-258132019-10-24T01:31:35Z http://ir.uitm.edu.my/id/eprint/25813/ Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron Haron, Nor Dhabitah Marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives This study was conducted to study the factors that contributing to cognitive dissonance of post-purchase regret. The factors, which are the independent variables are identified as impulsive buying, consumer’s expectations and price of items. Post-purchase regret is the dependent variable in this study. For this study, a survey was conducted among UiTM Bandaraya Melaka students as majority of them belong in the ideal age group of millennial. A convenience sample of 120 students were taken for data collection, in which only 103 are finalized for analysis. The data collection was evaluated by using Statistical Package for the Social Service (SPSS), where numerous tests were conducted in which includes reliability analysis, frequency distribution, descriptive analysis, Pearson’s correlation analysis and multiple regression. From there, we will know which variables affect post-purchase regret the most. The results indicated that both impulsive buying and consumer’s expectations has a positive relationship with post-purchase regret. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25813/1/PPb_NOR%20DHABITAH%20HARON%20BM%20M%2019_5.pdf Haron, Nor Dhabitah (2019) Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Haron, Nor Dhabitah Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron
description	This study was conducted to study the factors that contributing to cognitive dissonance of post-purchase regret. The factors, which are the independent variables are identified as impulsive buying, consumer’s expectations and price of items. Post-purchase regret is the dependent variable in this study. For this study, a survey was conducted among UiTM Bandaraya Melaka students as majority of them belong in the ideal age group of millennial. A convenience sample of 120 students were taken for data collection, in which only 103 are finalized for analysis. The data collection was evaluated by using Statistical Package for the Social Service (SPSS), where numerous tests were conducted in which includes reliability analysis, frequency distribution, descriptive analysis, Pearson’s correlation analysis and multiple regression. From there, we will know which variables affect post-purchase regret the most. The results indicated that both impulsive buying and consumer’s expectations has a positive relationship with post-purchase regret.
format	Student Project
author	Haron, Nor Dhabitah
author_facet	Haron, Nor Dhabitah
author_sort	Haron, Nor Dhabitah
title	Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron
title_short	Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron
title_full	Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron
title_fullStr	Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron
title_full_unstemmed	Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron
title_sort	factors contributing to post-purchase regret: a study among millennial shopper in uitm bandaraya melaka / nor dhabitah haron
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/25813/ http://ir.uitm.edu.my/id/eprint/25813/1/PPb_NOR%20DHABITAH%20HARON%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:15:32Z
last_indexed	2023-09-18T23:15:32Z
_version_	1777419087250456576

Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron

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