A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad
In the competitive marketplace today, every smartphone brand are trying to enhance the own performance of product to satisfied their consumer and to attract the consumer to be loyal with the brand. The consumer will be loyal if they have a better experience with the product. Not even that, the produ...
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Format: | Student Project |
Language: | English |
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Faculty of Business and Management
2019
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Online Access: | http://ir.uitm.edu.my/id/eprint/25820/ http://ir.uitm.edu.my/id/eprint/25820/1/PPb_NUR%20AMALINA%20SAAD%20BM%20M%2019_5.pdf |