Factors influencing the awareness of having life insurance among Generation Y employees in Selangor / Nurul Aina Noor Aidee

The present study seeks to examine the factors influencing the awareness of having life insurance among Generation Y employees in Selangor. The independent variables consist of four factors including income, knowledge level, perception and promotion. While the dependent variable is the awareness of...

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Bibliographic Details
Main Author:	Noor Aidee, Nurul Aina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Perception Awareness Life insurance
Online Access:	http://ir.uitm.edu.my/id/eprint/25964/ http://ir.uitm.edu.my/id/eprint/25964/1/PPb_NURUL%20AINA%20NOOR%20AIDEE%20BM%20M%2019_5.pdf

id	uitm-25964
recordtype	eprints
spelling	uitm-259642019-10-25T03:03:01Z http://ir.uitm.edu.my/id/eprint/25964/ Factors influencing the awareness of having life insurance among Generation Y employees in Selangor / Nurul Aina Noor Aidee Noor Aidee, Nurul Aina Perception Awareness Life insurance The present study seeks to examine the factors influencing the awareness of having life insurance among Generation Y employees in Selangor. The independent variables consist of four factors including income, knowledge level, perception and promotion. While the dependent variable is the awareness of having life insurance. A total of 192 questionnaires was keyed in and analysed by using SPSS software version 20. Furthermore, this research has used non-probability, convenience sampling to obtain accurate data from the targeted respondents. All data were collected for the purpose to create analysis of descriptive, correlation and regression analysis. In this study, findings show that there were three independent variables that has a significant relationships towards the awareness of having life insurance which are income, knowledge level, perception and promotion. From this we can see that the finding is useful for the insurance industry and organizations on the importance of life insurance so that they can amend better insurance policies and increase the number of insured with an adequate coverage. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25964/1/PPb_NURUL%20AINA%20NOOR%20AIDEE%20BM%20M%2019_5.pdf Noor Aidee, Nurul Aina (2019) Factors influencing the awareness of having life insurance among Generation Y employees in Selangor / Nurul Aina Noor Aidee. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Perception Awareness Life insurance
spellingShingle	Perception Awareness Life insurance Noor Aidee, Nurul Aina Factors influencing the awareness of having life insurance among Generation Y employees in Selangor / Nurul Aina Noor Aidee
description	The present study seeks to examine the factors influencing the awareness of having life insurance among Generation Y employees in Selangor. The independent variables consist of four factors including income, knowledge level, perception and promotion. While the dependent variable is the awareness of having life insurance. A total of 192 questionnaires was keyed in and analysed by using SPSS software version 20. Furthermore, this research has used non-probability, convenience sampling to obtain accurate data from the targeted respondents. All data were collected for the purpose to create analysis of descriptive, correlation and regression analysis. In this study, findings show that there were three independent variables that has a significant relationships towards the awareness of having life insurance which are income, knowledge level, perception and promotion. From this we can see that the finding is useful for the insurance industry and organizations on the importance of life insurance so that they can amend better insurance policies and increase the number of insured with an adequate coverage.
format	Student Project
author	Noor Aidee, Nurul Aina
author_facet	Noor Aidee, Nurul Aina
author_sort	Noor Aidee, Nurul Aina
title	Factors influencing the awareness of having life insurance among Generation Y employees in Selangor / Nurul Aina Noor Aidee
title_short	Factors influencing the awareness of having life insurance among Generation Y employees in Selangor / Nurul Aina Noor Aidee
title_full	Factors influencing the awareness of having life insurance among Generation Y employees in Selangor / Nurul Aina Noor Aidee
title_fullStr	Factors influencing the awareness of having life insurance among Generation Y employees in Selangor / Nurul Aina Noor Aidee
title_full_unstemmed	Factors influencing the awareness of having life insurance among Generation Y employees in Selangor / Nurul Aina Noor Aidee
title_sort	factors influencing the awareness of having life insurance among generation y employees in selangor / nurul aina noor aidee
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/25964/ http://ir.uitm.edu.my/id/eprint/25964/1/PPb_NURUL%20AINA%20NOOR%20AIDEE%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:15:52Z
last_indexed	2023-09-18T23:15:52Z
_version_	1777419107230023680

Factors influencing the awareness of having life insurance among Generation Y employees in Selangor / Nurul Aina Noor Aidee

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