Factors influencing the awareness of having life insurance among Generation Y employees in Selangor / Nurul Aina Noor Aidee

The present study seeks to examine the factors influencing the awareness of having life insurance among Generation Y employees in Selangor. The independent variables consist of four factors including income, knowledge level, perception and promotion. While the dependent variable is the awareness of...

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Bibliographic Details
Main Author: Noor Aidee, Nurul Aina
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/25964/
http://ir.uitm.edu.my/id/eprint/25964/1/PPb_NURUL%20AINA%20NOOR%20AIDEE%20BM%20M%2019_5.pdf

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