Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar

This research objective is to examine the relationship between three hypothesis which is the relationship between service quality, food quality, price and ambience with customer loyalty towards fast food restaurant in Subang Jaya. For this purpose of study, the descriptive research was conducted. Co...

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Bibliographic Details
Main Author:	Jamar, Shahril Anuar
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Food industry and trade. Halal food industry. Certification Marketing research. Marketing research companies. Sales forecasting
Online Access:	http://ir.uitm.edu.my/id/eprint/25981/ http://ir.uitm.edu.my/id/eprint/25981/1/PPb_SHAHRIL%20ANUAR%20JAMAR%20BM%20M%2019_5.pdf

id	uitm-25981
recordtype	eprints
spelling	uitm-259812019-10-24T01:36:39Z http://ir.uitm.edu.my/id/eprint/25981/ Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar Jamar, Shahril Anuar Food industry and trade. Halal food industry. Certification Marketing research. Marketing research companies. Sales forecasting This research objective is to examine the relationship between three hypothesis which is the relationship between service quality, food quality, price and ambience with customer loyalty towards fast food restaurant in Subang Jaya. For this purpose of study, the descriptive research was conducted. Convenience sampling has been utilised with 384 respondents as the sample size which 325 questionnaires were answered and collected from the respondents based on their consent and voluntary basis. The result indicates that the hypothesis shows both results with a positive relationship and negative relationship. For independent variables (price and ambience) shows positive relationship with the dependent variable (customer loyalty) while another two independent varibles (service quality and food quality) shows negative relationship with dependent variable (customer loyalty). All results and analysis has been evaluated by using SPSS (Statistical Package for Social Science during research been conducted. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25981/1/PPb_SHAHRIL%20ANUAR%20JAMAR%20BM%20M%2019_5.pdf Jamar, Shahril Anuar (2019) Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Food industry and trade. Halal food industry. Certification Marketing research. Marketing research companies. Sales forecasting
spellingShingle	Food industry and trade. Halal food industry. Certification Marketing research. Marketing research companies. Sales forecasting Jamar, Shahril Anuar Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar
description	This research objective is to examine the relationship between three hypothesis which is the relationship between service quality, food quality, price and ambience with customer loyalty towards fast food restaurant in Subang Jaya. For this purpose of study, the descriptive research was conducted. Convenience sampling has been utilised with 384 respondents as the sample size which 325 questionnaires were answered and collected from the respondents based on their consent and voluntary basis. The result indicates that the hypothesis shows both results with a positive relationship and negative relationship. For independent variables (price and ambience) shows positive relationship with the dependent variable (customer loyalty) while another two independent varibles (service quality and food quality) shows negative relationship with dependent variable (customer loyalty). All results and analysis has been evaluated by using SPSS (Statistical Package for Social Science during research been conducted.
format	Student Project
author	Jamar, Shahril Anuar
author_facet	Jamar, Shahril Anuar
author_sort	Jamar, Shahril Anuar
title	Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar
title_short	Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar
title_full	Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar
title_fullStr	Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar
title_full_unstemmed	Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar
title_sort	factors affecting customer’s loyalty towards fast food restaurant in subang jaya / shahril anuar jamar
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/25981/ http://ir.uitm.edu.my/id/eprint/25981/1/PPb_SHAHRIL%20ANUAR%20JAMAR%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:15:54Z
last_indexed	2023-09-18T23:15:54Z
_version_	1777419109716197376

Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar

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