A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim
This research study is to identify on factor influence consumers’ purchase intention towards green marketing awareness among university students in Melaka. The factor were awareness of green marketing, awareness of price, awareness of eco-label and consumers’ environmental concerns. This study resea...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25990/ http://ir.uitm.edu.my/id/eprint/25990/1/PPb_SHEILLA%20AFIQAH%20AB%20RAHIM%20BM%20M%2019_5.pdf |