Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih

Foreign brands has always been empowering local industry since before because of the marketing strategy that is appropriate. Therefore, the objective for this study was to identify the determinants affecting millennials’ purchase intention of foreign brands. The determinants was proposed based on th...

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Bibliographic Details
Main Author:	Salih, Siti Nur Ain
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Social aspects. Social marketing Marketing Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/26006/ http://ir.uitm.edu.my/id/eprint/26006/1/PPb_SITI%20NUR%20AIN%20SALIH%20BM%20M%2019_5.pdf

id	uitm-26006
recordtype	eprints
spelling	uitm-260062019-10-25T03:10:46Z http://ir.uitm.edu.my/id/eprint/26006/ Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih Salih, Siti Nur Ain Social aspects. Social marketing Marketing Purchasing. Selling. Sales personnel. Sales executives Foreign brands has always been empowering local industry since before because of the marketing strategy that is appropriate. Therefore, the objective for this study was to identify the determinants affecting millennials’ purchase intention of foreign brands. The determinants was proposed based on the previous studies to examine the relationship between corporate social responsibilities, social media marketing and sales promotion towards purchase intention of foreign brands among selected millennials in Kuala Lumpur. Total 278 sample of respondent data has been recorded and being analysis for this study. Data has been analysing by using Statistic Package for Social Science (SPSS). Regression and correlation used in this study analyses the relationship of independent variables toward dependent variable. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26006/1/PPb_SITI%20NUR%20AIN%20SALIH%20BM%20M%2019_5.pdf Salih, Siti Nur Ain (2019) Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Social aspects. Social marketing Marketing Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Social aspects. Social marketing Marketing Purchasing. Selling. Sales personnel. Sales executives Salih, Siti Nur Ain Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih
description	Foreign brands has always been empowering local industry since before because of the marketing strategy that is appropriate. Therefore, the objective for this study was to identify the determinants affecting millennials’ purchase intention of foreign brands. The determinants was proposed based on the previous studies to examine the relationship between corporate social responsibilities, social media marketing and sales promotion towards purchase intention of foreign brands among selected millennials in Kuala Lumpur. Total 278 sample of respondent data has been recorded and being analysis for this study. Data has been analysing by using Statistic Package for Social Science (SPSS). Regression and correlation used in this study analyses the relationship of independent variables toward dependent variable.
format	Student Project
author	Salih, Siti Nur Ain
author_facet	Salih, Siti Nur Ain
author_sort	Salih, Siti Nur Ain
title	Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih
title_short	Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih
title_full	Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih
title_fullStr	Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih
title_full_unstemmed	Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih
title_sort	determinants affecting the purchase intention of foreign brands among selected millennials in kuala lumpur / siti nur ain salih
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/26006/ http://ir.uitm.edu.my/id/eprint/26006/1/PPb_SITI%20NUR%20AIN%20SALIH%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:15:57Z
last_indexed	2023-09-18T23:15:57Z
_version_	1777419113365241856

Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih

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