Green purchase intention among Universiti Teknologi MARA Kampus Bandaraya Melaka student / Zamnuri Zaifudin

Green purchasing alludes to reusing, obtaining and utilizing environment friendly items that have negligible harm to the environment. This study inspects relationship between elements that influence the green purchase intentions among undergraduates in Universiti Teknologi MARA Kampus Bandaraya Mela...

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Bibliographic Details
Main Author:	Zaifudin, Zamnuri
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Environmental aspects. Green marketing Marketing Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/26026/ http://ir.uitm.edu.my/id/eprint/26026/1/PPb_ZAMNURI%20ZAIFUDIN%20BM%20M%2019_5.pdf

id	uitm-26026
recordtype	eprints
spelling	uitm-260262019-10-23T08:59:20Z http://ir.uitm.edu.my/id/eprint/26026/ Green purchase intention among Universiti Teknologi MARA Kampus Bandaraya Melaka student / Zamnuri Zaifudin Zaifudin, Zamnuri Environmental aspects. Green marketing Marketing Purchasing. Selling. Sales personnel. Sales executives Green purchasing alludes to reusing, obtaining and utilizing environment friendly items that have negligible harm to the environment. This study inspects relationship between elements that influence the green purchase intentions among undergraduates in Universiti Teknologi MARA Kampus Bandaraya Melaka (UiTM KBM). The study canters on the three noteworthy independent variables got from writing including self-image, environmental concern and social influence on the dependent variable green purchase intention. This study target respondent was UiTM KBM undergraduates and the sample are green consumer. Meanwhile, 100 personal administered were distributed to the respondent. The study utilized descriptive study concept and used nonprobability convenience sampling design. All data recorded from the questionnaire were analysed using Statistical Packaged for Social Science version 22. The measurable investigation of the information mirrors that environmental concern and self-image impacts green buying aim where as social Influence don't influence green purchase intention of consumer. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26026/1/PPb_ZAMNURI%20ZAIFUDIN%20BM%20M%2019_5.pdf Zaifudin, Zamnuri (2019) Green purchase intention among Universiti Teknologi MARA Kampus Bandaraya Melaka student / Zamnuri Zaifudin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Environmental aspects. Green marketing Marketing Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Environmental aspects. Green marketing Marketing Purchasing. Selling. Sales personnel. Sales executives Zaifudin, Zamnuri Green purchase intention among Universiti Teknologi MARA Kampus Bandaraya Melaka student / Zamnuri Zaifudin
description	Green purchasing alludes to reusing, obtaining and utilizing environment friendly items that have negligible harm to the environment. This study inspects relationship between elements that influence the green purchase intentions among undergraduates in Universiti Teknologi MARA Kampus Bandaraya Melaka (UiTM KBM). The study canters on the three noteworthy independent variables got from writing including self-image, environmental concern and social influence on the dependent variable green purchase intention. This study target respondent was UiTM KBM undergraduates and the sample are green consumer. Meanwhile, 100 personal administered were distributed to the respondent. The study utilized descriptive study concept and used nonprobability convenience sampling design. All data recorded from the questionnaire were analysed using Statistical Packaged for Social Science version 22. The measurable investigation of the information mirrors that environmental concern and self-image impacts green buying aim where as social Influence don't influence green purchase intention of consumer.
format	Student Project
author	Zaifudin, Zamnuri
author_facet	Zaifudin, Zamnuri
author_sort	Zaifudin, Zamnuri
title	Green purchase intention among Universiti Teknologi MARA Kampus Bandaraya Melaka student / Zamnuri Zaifudin
title_short	Green purchase intention among Universiti Teknologi MARA Kampus Bandaraya Melaka student / Zamnuri Zaifudin
title_full	Green purchase intention among Universiti Teknologi MARA Kampus Bandaraya Melaka student / Zamnuri Zaifudin
title_fullStr	Green purchase intention among Universiti Teknologi MARA Kampus Bandaraya Melaka student / Zamnuri Zaifudin
title_full_unstemmed	Green purchase intention among Universiti Teknologi MARA Kampus Bandaraya Melaka student / Zamnuri Zaifudin
title_sort	green purchase intention among universiti teknologi mara kampus bandaraya melaka student / zamnuri zaifudin
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/26026/ http://ir.uitm.edu.my/id/eprint/26026/1/PPb_ZAMNURI%20ZAIFUDIN%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:16:00Z
last_indexed	2023-09-18T23:16:00Z
_version_	1777419116013944832

Green purchase intention among Universiti Teknologi MARA Kampus Bandaraya Melaka student / Zamnuri Zaifudin

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