A study on the effectiveness of marketing mix towards customer satisfaction at Agro Bank, Bahau / Nur Hidayah Misngat

This study is focus on marketing mix at Agro Bank Bahau. Many marketers define marketing as “putting the right product in the right place at the right place, at the right time”. This is related to the marketing mix that is including product, price, place and promotion. These 4P does will help an org...

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Bibliographic Details
Main Author:	Misngat, Nur Hidayah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Marketing Consumer satisfaction Banks and the state. State supervision of banks
Online Access:	http://ir.uitm.edu.my/id/eprint/26051/ http://ir.uitm.edu.my/id/eprint/26051/1/PPb_NUR%20HIDAYAH%20MISNGAT%20BM%20M%2010_5.pdf

id	uitm-26051
recordtype	eprints
spelling	uitm-260512020-01-06T03:16:34Z http://ir.uitm.edu.my/id/eprint/26051/ A study on the effectiveness of marketing mix towards customer satisfaction at Agro Bank, Bahau / Nur Hidayah Misngat Misngat, Nur Hidayah Marketing Consumer satisfaction Banks and the state. State supervision of banks This study is focus on marketing mix at Agro Bank Bahau. Many marketers define marketing as “putting the right product in the right place at the right place, at the right time”. This is related to the marketing mix that is including product, price, place and promotion. These 4P does will help an organization or any financial institutions to bring their product and services to the market. Customer satisfaction also is important for an organization to keep customers and enhance customers’ retention. The primary and secondary data has been use for this study. Apart from that, this study conducted focusing on the “The Effectiveness of Marketing Mix towards customer satisfaction at Agrobank, Bahau”. The main objectives of this study are (1) To determine the level of the effective marketing mix towards customer satisfaction at Agro Bank Bahau; (2) To identify the factors that contribute to the effective customer satisfaction at Agro Bank Bahau; (3) To analyze and identify alternatives that can be used to improve the effective marketing mix in order to achieve customer satisfaction at Agro Bank, Bahau. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26051/1/PPb_NUR%20HIDAYAH%20MISNGAT%20BM%20M%2010_5.pdf Misngat, Nur Hidayah (2010) A study on the effectiveness of marketing mix towards customer satisfaction at Agro Bank, Bahau / Nur Hidayah Misngat. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Consumer satisfaction Banks and the state. State supervision of banks
spellingShingle	Marketing Consumer satisfaction Banks and the state. State supervision of banks Misngat, Nur Hidayah A study on the effectiveness of marketing mix towards customer satisfaction at Agro Bank, Bahau / Nur Hidayah Misngat
description	This study is focus on marketing mix at Agro Bank Bahau. Many marketers define marketing as “putting the right product in the right place at the right place, at the right time”. This is related to the marketing mix that is including product, price, place and promotion. These 4P does will help an organization or any financial institutions to bring their product and services to the market. Customer satisfaction also is important for an organization to keep customers and enhance customers’ retention. The primary and secondary data has been use for this study. Apart from that, this study conducted focusing on the “The Effectiveness of Marketing Mix towards customer satisfaction at Agrobank, Bahau”. The main objectives of this study are (1) To determine the level of the effective marketing mix towards customer satisfaction at Agro Bank Bahau; (2) To identify the factors that contribute to the effective customer satisfaction at Agro Bank Bahau; (3) To analyze and identify alternatives that can be used to improve the effective marketing mix in order to achieve customer satisfaction at Agro Bank, Bahau.
format	Student Project
author	Misngat, Nur Hidayah
author_facet	Misngat, Nur Hidayah
author_sort	Misngat, Nur Hidayah
title	A study on the effectiveness of marketing mix towards customer satisfaction at Agro Bank, Bahau / Nur Hidayah Misngat
title_short	A study on the effectiveness of marketing mix towards customer satisfaction at Agro Bank, Bahau / Nur Hidayah Misngat
title_full	A study on the effectiveness of marketing mix towards customer satisfaction at Agro Bank, Bahau / Nur Hidayah Misngat
title_fullStr	A study on the effectiveness of marketing mix towards customer satisfaction at Agro Bank, Bahau / Nur Hidayah Misngat
title_full_unstemmed	A study on the effectiveness of marketing mix towards customer satisfaction at Agro Bank, Bahau / Nur Hidayah Misngat
title_sort	study on the effectiveness of marketing mix towards customer satisfaction at agro bank, bahau / nur hidayah misngat
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/26051/ http://ir.uitm.edu.my/id/eprint/26051/1/PPb_NUR%20HIDAYAH%20MISNGAT%20BM%20M%2010_5.pdf
first_indexed	2023-09-18T23:16:03Z
last_indexed	2023-09-18T23:16:03Z
_version_	1777419119682912256

A study on the effectiveness of marketing mix towards customer satisfaction at Agro Bank, Bahau / Nur Hidayah Misngat

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