Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff

Product awareness is important in establishing the existence of one’s product as consumers will associate the brand with the particular product that they aim to own. This study is focused on social media, print advertisements and event participation as the promotional strategies towards increasing t...

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Main Authors:	Mohd Azlan, Ahmad Danial, Musa, Khairool Ariffin, Mohd Yusoff, Muhammad Hadzriz
Format:	Student Project
Language:	English
Published:	Arshad Ayub Graduate Business School 2018
Subjects:	Advertising
Online Access:	http://ir.uitm.edu.my/id/eprint/26134/ http://ir.uitm.edu.my/id/eprint/26134/1/PPm_AHMAD%20DANIAL%20MOHD%20AZLAN%20AAGS%2018_5.pdf

id	uitm-26134
recordtype	eprints
spelling	uitm-261342019-10-15T07:38:54Z http://ir.uitm.edu.my/id/eprint/26134/ Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff Mohd Azlan, Ahmad Danial Musa, Khairool Ariffin Mohd Yusoff, Muhammad Hadzriz Advertising Product awareness is important in establishing the existence of one’s product as consumers will associate the brand with the particular product that they aim to own. This study is focused on social media, print advertisements and event participation as the promotional strategies towards increasing the product awareness of Hausboom sparkling juice amongst the public. The area of Klang Valley is selected as the product mainly focuses its sale within the said area. The awareness of Hausboom sparkling juice product within the Klang Valley area is less than expected. As such, in order to increase Hausboom product awareness amongst the public residing in Klang Valley area, this research had been carried out. The objectives of this research is to determine the relationship between the different modes of promotion towards awareness of Hausboom sparkling juice product. The study uses primary data by conducting interviews and survey using self-administered questionnaire approach. The samples used in this study are 210 respondents who are the public residing in Klang Valley area. From the findings, it was found that there are a significant relationship between social media and print advertisement towards the increase of Hausboom sparkling juice product awareness. Finally, several marketing strategies were recommended for The Boom Beverage Sdn Bhd in order to expand its growth and increase awareness of Hausboom sparkiling juice product in the future Arshad Ayub Graduate Business School 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26134/1/PPm_AHMAD%20DANIAL%20MOHD%20AZLAN%20AAGS%2018_5.pdf Mohd Azlan, Ahmad Danial and Musa, Khairool Ariffin and Mohd Yusoff, Muhammad Hadzriz (2018) Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Advertising
spellingShingle	Advertising Mohd Azlan, Ahmad Danial Musa, Khairool Ariffin Mohd Yusoff, Muhammad Hadzriz Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff
description	Product awareness is important in establishing the existence of one’s product as consumers will associate the brand with the particular product that they aim to own. This study is focused on social media, print advertisements and event participation as the promotional strategies towards increasing the product awareness of Hausboom sparkling juice amongst the public. The area of Klang Valley is selected as the product mainly focuses its sale within the said area. The awareness of Hausboom sparkling juice product within the Klang Valley area is less than expected. As such, in order to increase Hausboom product awareness amongst the public residing in Klang Valley area, this research had been carried out. The objectives of this research is to determine the relationship between the different modes of promotion towards awareness of Hausboom sparkling juice product. The study uses primary data by conducting interviews and survey using self-administered questionnaire approach. The samples used in this study are 210 respondents who are the public residing in Klang Valley area. From the findings, it was found that there are a significant relationship between social media and print advertisement towards the increase of Hausboom sparkling juice product awareness. Finally, several marketing strategies were recommended for The Boom Beverage Sdn Bhd in order to expand its growth and increase awareness of Hausboom sparkiling juice product in the future
format	Student Project
author	Mohd Azlan, Ahmad Danial Musa, Khairool Ariffin Mohd Yusoff, Muhammad Hadzriz
author_facet	Mohd Azlan, Ahmad Danial Musa, Khairool Ariffin Mohd Yusoff, Muhammad Hadzriz
author_sort	Mohd Azlan, Ahmad Danial
title	Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff
title_short	Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff
title_full	Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff
title_fullStr	Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff
title_full_unstemmed	Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff
title_sort	influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / ahmad danial mohd azlan, khairool ariffin musa and muhammad hadzriz mohd yusoff
publisher	Arshad Ayub Graduate Business School
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/26134/ http://ir.uitm.edu.my/id/eprint/26134/1/PPm_AHMAD%20DANIAL%20MOHD%20AZLAN%20AAGS%2018_5.pdf
first_indexed	2023-09-18T23:16:15Z
last_indexed	2023-09-18T23:16:15Z
_version_	1777419131715321856

Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff

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