Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas

It is important for the company in retaining the customer to have the service at their company. Customer retention is important in evaluating the performances of the services provided. This study will reveal on how customer behavior will influence customer retention towards the company. The objectiv...

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Bibliographic Details
Main Author:	Mohd Abbas, Nur Nadiah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Organizational effectiveness. Performance measurement Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/26135/ http://ir.uitm.edu.my/id/eprint/26135/1/PPb_NUR%20NADIAH%20MOHD%20ABBAS%20BM%20M%2010_5.pdf

id	uitm-26135
recordtype	eprints
spelling	uitm-261352020-01-16T05:31:33Z http://ir.uitm.edu.my/id/eprint/26135/ Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas Mohd Abbas, Nur Nadiah Organizational effectiveness. Performance measurement Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations It is important for the company in retaining the customer to have the service at their company. Customer retention is important in evaluating the performances of the services provided. This study will reveal on how customer behavior will influence customer retention towards the company. The objective of the study is to know the level of customer retention at Seri Malaysia Hotel Johor Bahru, to determine the most influence factors that will affect customer retention, to identify the relationship between customer behavior and customer retention at Seri Malaysia Hotel Johor Bahru, to identify correlations between customer behavior and customer retention and to identify the recommendations to attract customer retention at Seri Malaysia Hotel Johor Bahru. The results of the research were obtained by using six methods which was reliability test, frequency distribution, correlation analysis, hypothesis testing, chi-square and backward regression. The process of analyzing and interpreting of the data was presented through tables and all objectives are well defined. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26135/1/PPb_NUR%20NADIAH%20MOHD%20ABBAS%20BM%20M%2010_5.pdf Mohd Abbas, Nur Nadiah (2010) Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Organizational effectiveness. Performance measurement Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
spellingShingle	Organizational effectiveness. Performance measurement Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Mohd Abbas, Nur Nadiah Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas
description	It is important for the company in retaining the customer to have the service at their company. Customer retention is important in evaluating the performances of the services provided. This study will reveal on how customer behavior will influence customer retention towards the company. The objective of the study is to know the level of customer retention at Seri Malaysia Hotel Johor Bahru, to determine the most influence factors that will affect customer retention, to identify the relationship between customer behavior and customer retention at Seri Malaysia Hotel Johor Bahru, to identify correlations between customer behavior and customer retention and to identify the recommendations to attract customer retention at Seri Malaysia Hotel Johor Bahru. The results of the research were obtained by using six methods which was reliability test, frequency distribution, correlation analysis, hypothesis testing, chi-square and backward regression. The process of analyzing and interpreting of the data was presented through tables and all objectives are well defined.
format	Student Project
author	Mohd Abbas, Nur Nadiah
author_facet	Mohd Abbas, Nur Nadiah
author_sort	Mohd Abbas, Nur Nadiah
title	Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas
title_short	Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas
title_full	Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas
title_fullStr	Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas
title_full_unstemmed	Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas
title_sort	customer behavior in developing customer retention at seri malaysia hotel johor bahru / nur nadiah mohd abbas
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/26135/ http://ir.uitm.edu.my/id/eprint/26135/1/PPb_NUR%20NADIAH%20MOHD%20ABBAS%20BM%20M%2010_5.pdf
first_indexed	2023-09-18T23:16:15Z
last_indexed	2023-09-18T23:16:15Z
_version_	1777419131856879616

Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas

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