Factors influencing non-Muslim consumer’s awareness towards Halal logo on food product / Nur Shahira Joharin and Haiqal Syukri Jantan

Consumer awareness is the understanding by an individual of their rights as a consumer concerning available products and services being marketed and sold. The concept involves four (4) categories including safety, choice, information and the right to be heard. The diverse of Halal product in market...

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Main Authors:	Joharin, Nur Shahira, Jantan, Haiqal Syukri
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Awareness Food industry and trade. Halal food industry. Certification Marketing research. Marketing research companies. Sales forecasting
Online Access:	http://ir.uitm.edu.my/id/eprint/26162/ http://ir.uitm.edu.my/id/eprint/26162/1/PPb_NUR%20SHAHIRA%20JOHARIN%20BM%20M%2014_5.pdf

id	uitm-26162
recordtype	eprints
spelling	uitm-261622020-01-17T02:55:36Z http://ir.uitm.edu.my/id/eprint/26162/ Factors influencing non-Muslim consumer’s awareness towards Halal logo on food product / Nur Shahira Joharin and Haiqal Syukri Jantan Joharin, Nur Shahira Jantan, Haiqal Syukri Awareness Food industry and trade. Halal food industry. Certification Marketing research. Marketing research companies. Sales forecasting Consumer awareness is the understanding by an individual of their rights as a consumer concerning available products and services being marketed and sold. The concept involves four (4) categories including safety, choice, information and the right to be heard. The diverse of Halal product in market has evidently rise Halal industry and this product is slowly being accepted around the world even towards non-Muslims. Now days Halal product is easily getting ease enter into any market is not only due to the rise of Muslims society but also with perception and awareness of community with all the benefit that they may gain. This matter has been expanding throughout the world and indirectly has attracted the attention of non-Muslims towards this kind of product. On this study, researchers determine the relationship between advertisements, safety food and health with non-Muslim consumer’s awareness towards Halal logo on food product. Researcher distributed 125 questionnaires to the respondents and used convenience sampling. Finding show advertisement, food safety and health has significance relationship with non-Muslim consumer’s awareness towards halal logo on food product. Overall, researcher managed to answer the objective. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26162/1/PPb_NUR%20SHAHIRA%20JOHARIN%20BM%20M%2014_5.pdf Joharin, Nur Shahira and Jantan, Haiqal Syukri (2014) Factors influencing non-Muslim consumer’s awareness towards Halal logo on food product / Nur Shahira Joharin and Haiqal Syukri Jantan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Awareness Food industry and trade. Halal food industry. Certification Marketing research. Marketing research companies. Sales forecasting
spellingShingle	Awareness Food industry and trade. Halal food industry. Certification Marketing research. Marketing research companies. Sales forecasting Joharin, Nur Shahira Jantan, Haiqal Syukri Factors influencing non-Muslim consumer’s awareness towards Halal logo on food product / Nur Shahira Joharin and Haiqal Syukri Jantan
description	Consumer awareness is the understanding by an individual of their rights as a consumer concerning available products and services being marketed and sold. The concept involves four (4) categories including safety, choice, information and the right to be heard. The diverse of Halal product in market has evidently rise Halal industry and this product is slowly being accepted around the world even towards non-Muslims. Now days Halal product is easily getting ease enter into any market is not only due to the rise of Muslims society but also with perception and awareness of community with all the benefit that they may gain. This matter has been expanding throughout the world and indirectly has attracted the attention of non-Muslims towards this kind of product. On this study, researchers determine the relationship between advertisements, safety food and health with non-Muslim consumer’s awareness towards Halal logo on food product. Researcher distributed 125 questionnaires to the respondents and used convenience sampling. Finding show advertisement, food safety and health has significance relationship with non-Muslim consumer’s awareness towards halal logo on food product. Overall, researcher managed to answer the objective.
format	Student Project
author	Joharin, Nur Shahira Jantan, Haiqal Syukri
author_facet	Joharin, Nur Shahira Jantan, Haiqal Syukri
author_sort	Joharin, Nur Shahira
title	Factors influencing non-Muslim consumer’s awareness towards Halal logo on food product / Nur Shahira Joharin and Haiqal Syukri Jantan
title_short	Factors influencing non-Muslim consumer’s awareness towards Halal logo on food product / Nur Shahira Joharin and Haiqal Syukri Jantan
title_full	Factors influencing non-Muslim consumer’s awareness towards Halal logo on food product / Nur Shahira Joharin and Haiqal Syukri Jantan
title_fullStr	Factors influencing non-Muslim consumer’s awareness towards Halal logo on food product / Nur Shahira Joharin and Haiqal Syukri Jantan
title_full_unstemmed	Factors influencing non-Muslim consumer’s awareness towards Halal logo on food product / Nur Shahira Joharin and Haiqal Syukri Jantan
title_sort	factors influencing non-muslim consumer’s awareness towards halal logo on food product / nur shahira joharin and haiqal syukri jantan
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/26162/ http://ir.uitm.edu.my/id/eprint/26162/1/PPb_NUR%20SHAHIRA%20JOHARIN%20BM%20M%2014_5.pdf
first_indexed	2023-09-18T23:16:19Z
last_indexed	2023-09-18T23:16:19Z
_version_	1777419135538429952

Factors influencing non-Muslim consumer’s awareness towards Halal logo on food product / Nur Shahira Joharin and Haiqal Syukri Jantan

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