Factors influencing non-Muslim consumer’s awareness towards Halal logo on food product / Nur Shahira Joharin and Haiqal Syukri Jantan
Consumer awareness is the understanding by an individual of their rights as a consumer concerning available products and services being marketed and sold. The concept involves four (4) categories including safety, choice, information and the right to be heard. The diverse of Halal product in market...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Online Access: | http://ir.uitm.edu.my/id/eprint/26162/ http://ir.uitm.edu.my/id/eprint/26162/1/PPb_NUR%20SHAHIRA%20JOHARIN%20BM%20M%2014_5.pdf |