Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman

This research is to study about factor of country of origin (COO), product quality, style, promotion and brand image towards the consumer preference on young generation for sportswear product. The study was conducted in Malaysia in Kuala Lumpur, Johore and Malacca area. The main problem is the young...

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Main Authors:	Saman, Nur Shakila, Abd Rahman, Noor Fadzlen
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Youth Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/26166/ http://ir.uitm.edu.my/id/eprint/26166/1/PPb_NUR%20SHAKILA%20SAMAN%20BM%20M%2014_5.pdf

id	uitm-26166
recordtype	eprints
spelling	uitm-261662020-01-17T02:55:33Z http://ir.uitm.edu.my/id/eprint/26166/ Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman Saman, Nur Shakila Abd Rahman, Noor Fadzlen Youth Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research is to study about factor of country of origin (COO), product quality, style, promotion and brand image towards the consumer preference on young generation for sportswear product. The study was conducted in Malaysia in Kuala Lumpur, Johore and Malacca area. The main problem is the young generation are become wealthier and grow up what they purchase. Young generation are trendier, digitally savvy and exposed to new things. They are willing try new things and difficult to hold them in a brand. Due to the problem, there are certain reasons why the research objective was developed. First, to identify the most factors that will impact young generation consumer preferences on product sportswear. Next, to examine the factor of country of origin (COO), product quality, brand image, style, and promotion toward consumer preferences. The finding stated that all independent variable are positive relationship with consumer preferences. Besides, the result also illustrated that three of the variable which are product quality, brand image and style is has a strong relationship, meanwhile, promotion, country of origin (COO) are at moderate level. Based on finding, there are several recommendation has been suggested to manufacture of sportswear product to help and to improve customer understanding. The manufacture and marketers need to improve and fulfil the need and wants of consumer to build a strong relationship between all factor and consumer preferences. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26166/1/PPb_NUR%20SHAKILA%20SAMAN%20BM%20M%2014_5.pdf Saman, Nur Shakila and Abd Rahman, Noor Fadzlen (2014) Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Youth Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Youth Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Saman, Nur Shakila Abd Rahman, Noor Fadzlen Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman
description	This research is to study about factor of country of origin (COO), product quality, style, promotion and brand image towards the consumer preference on young generation for sportswear product. The study was conducted in Malaysia in Kuala Lumpur, Johore and Malacca area. The main problem is the young generation are become wealthier and grow up what they purchase. Young generation are trendier, digitally savvy and exposed to new things. They are willing try new things and difficult to hold them in a brand. Due to the problem, there are certain reasons why the research objective was developed. First, to identify the most factors that will impact young generation consumer preferences on product sportswear. Next, to examine the factor of country of origin (COO), product quality, brand image, style, and promotion toward consumer preferences. The finding stated that all independent variable are positive relationship with consumer preferences. Besides, the result also illustrated that three of the variable which are product quality, brand image and style is has a strong relationship, meanwhile, promotion, country of origin (COO) are at moderate level. Based on finding, there are several recommendation has been suggested to manufacture of sportswear product to help and to improve customer understanding. The manufacture and marketers need to improve and fulfil the need and wants of consumer to build a strong relationship between all factor and consumer preferences.
format	Student Project
author	Saman, Nur Shakila Abd Rahman, Noor Fadzlen
author_facet	Saman, Nur Shakila Abd Rahman, Noor Fadzlen
author_sort	Saman, Nur Shakila
title	Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman
title_short	Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman
title_full	Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman
title_fullStr	Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman
title_full_unstemmed	Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman
title_sort	factors that impact young generation’s consumer preferences for sportswear products in malaysia / nur shakila saman and noor fadzlen abd rahman
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/26166/ http://ir.uitm.edu.my/id/eprint/26166/1/PPb_NUR%20SHAKILA%20SAMAN%20BM%20M%2014_5.pdf
first_indexed	2023-09-18T23:16:19Z
last_indexed	2023-09-18T23:16:19Z
_version_	1777419136142409728

Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman

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