Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman
This research is to study about factor of country of origin (COO), product quality, style, promotion and brand image towards the consumer preference on young generation for sportswear product. The study was conducted in Malaysia in Kuala Lumpur, Johore and Malacca area. The main problem is the young...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Online Access: | http://ir.uitm.edu.my/id/eprint/26166/ http://ir.uitm.edu.my/id/eprint/26166/1/PPb_NUR%20SHAKILA%20SAMAN%20BM%20M%2014_5.pdf |