A study on effectiveness of promotional tools used by Epic Evolution (M) Sdn Bhd / Nurain Yahaya

Epic Evolution (M) Sdn Bhd, it was operates on early 1990, it was a full service event management company. Epic Evolution (M) Sdn Bhd always looks for the customers wants to create and implement a successful strategy that will exceed customer satisfaction. The company operates in three branches that...

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Bibliographic Details
Main Author:	Yahaya, Nurain
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Planning. Business planning. Strategic planning Marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	http://ir.uitm.edu.my/id/eprint/26231/ http://ir.uitm.edu.my/id/eprint/26231/1/PPb_NURAIN%20YAHAYA%20BM%20M%2011_5.pdf

id	uitm-26231
recordtype	eprints
spelling	uitm-262312020-01-23T08:37:13Z http://ir.uitm.edu.my/id/eprint/26231/ A study on effectiveness of promotional tools used by Epic Evolution (M) Sdn Bhd / Nurain Yahaya Yahaya, Nurain Planning. Business planning. Strategic planning Marketing Marketing research. Marketing research companies. Sales forecasting Epic Evolution (M) Sdn Bhd, it was operates on early 1990, it was a full service event management company. Epic Evolution (M) Sdn Bhd always looks for the customers wants to create and implement a successful strategy that will exceed customer satisfaction. The company operates in three branches that is Johor Bahru, Kuala Lumpur and Melaka. There are many types of event the company do such as property launch, concert and road show, conference, seminar, family day, product launches and others. Researcher do the research study on effectiveness of promotional tools used by Epic Evolution (M) Sdn Bhd come with the objectives of to determine the level of awareness of the public towards Epic Evolution (M) Sdn Bhd. Next is to determine the best promotional tools that can be used for Epic Evolution Sdn Bhd to promote their services to their customers and last is to know the relationship between effectiveness of promotional tools and 5 promotional tools. In this study, the researcher used the research design of descriptive research and causal research. For sampling technique, researcher used convenience sampling in non-probability for this study. Researcher distributed the questionnaire to respondents randomly around Johor Bahru to have primary data for data analysis and other sources are from journals. The researcher also gave recommendations for Epic Evolution (M) Sdn Bhd to improve their promotion efforts to become more effective. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26231/1/PPb_NURAIN%20YAHAYA%20BM%20M%2011_5.pdf Yahaya, Nurain (2011) A study on effectiveness of promotional tools used by Epic Evolution (M) Sdn Bhd / Nurain Yahaya. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Planning. Business planning. Strategic planning Marketing Marketing research. Marketing research companies. Sales forecasting
spellingShingle	Planning. Business planning. Strategic planning Marketing Marketing research. Marketing research companies. Sales forecasting Yahaya, Nurain A study on effectiveness of promotional tools used by Epic Evolution (M) Sdn Bhd / Nurain Yahaya
description	Epic Evolution (M) Sdn Bhd, it was operates on early 1990, it was a full service event management company. Epic Evolution (M) Sdn Bhd always looks for the customers wants to create and implement a successful strategy that will exceed customer satisfaction. The company operates in three branches that is Johor Bahru, Kuala Lumpur and Melaka. There are many types of event the company do such as property launch, concert and road show, conference, seminar, family day, product launches and others. Researcher do the research study on effectiveness of promotional tools used by Epic Evolution (M) Sdn Bhd come with the objectives of to determine the level of awareness of the public towards Epic Evolution (M) Sdn Bhd. Next is to determine the best promotional tools that can be used for Epic Evolution Sdn Bhd to promote their services to their customers and last is to know the relationship between effectiveness of promotional tools and 5 promotional tools. In this study, the researcher used the research design of descriptive research and causal research. For sampling technique, researcher used convenience sampling in non-probability for this study. Researcher distributed the questionnaire to respondents randomly around Johor Bahru to have primary data for data analysis and other sources are from journals. The researcher also gave recommendations for Epic Evolution (M) Sdn Bhd to improve their promotion efforts to become more effective.
format	Student Project
author	Yahaya, Nurain
author_facet	Yahaya, Nurain
author_sort	Yahaya, Nurain
title	A study on effectiveness of promotional tools used by Epic Evolution (M) Sdn Bhd / Nurain Yahaya
title_short	A study on effectiveness of promotional tools used by Epic Evolution (M) Sdn Bhd / Nurain Yahaya
title_full	A study on effectiveness of promotional tools used by Epic Evolution (M) Sdn Bhd / Nurain Yahaya
title_fullStr	A study on effectiveness of promotional tools used by Epic Evolution (M) Sdn Bhd / Nurain Yahaya
title_full_unstemmed	A study on effectiveness of promotional tools used by Epic Evolution (M) Sdn Bhd / Nurain Yahaya
title_sort	study on effectiveness of promotional tools used by epic evolution (m) sdn bhd / nurain yahaya
publisher	Faculty of Business and Management
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/26231/ http://ir.uitm.edu.my/id/eprint/26231/1/PPb_NURAIN%20YAHAYA%20BM%20M%2011_5.pdf
first_indexed	2023-09-18T23:16:27Z
last_indexed	2023-09-18T23:16:27Z
_version_	1777419144485928960

A study on effectiveness of promotional tools used by Epic Evolution (M) Sdn Bhd / Nurain Yahaya

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