Promotional strategies practiced by Amanah Saham Nasional Berhad (ASNB) and its impacts on investment decision / Nurhanisah Hamdan

Every single company needs strategies in order to survive or to become a leader in the market. Therefore a study towards the promotional strategies that gives impact towards investment decision and the strategies most suitable for the company has been carried out. The purpose of the study was to det...

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Bibliographic Details
Main Author:	Hamdan, Nurhanisah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Decision making Marketing research. Marketing research companies. Sales forecasting Sales promotion
Online Access:	http://ir.uitm.edu.my/id/eprint/26282/ http://ir.uitm.edu.my/id/eprint/26282/1/PPb_NURHANISAH%20HAMDAN%20BM%20M%2010_5.pdf

id	uitm-26282
recordtype	eprints
spelling	uitm-262822020-01-30T07:14:56Z http://ir.uitm.edu.my/id/eprint/26282/ Promotional strategies practiced by Amanah Saham Nasional Berhad (ASNB) and its impacts on investment decision / Nurhanisah Hamdan Hamdan, Nurhanisah Decision making Marketing research. Marketing research companies. Sales forecasting Sales promotion Every single company needs strategies in order to survive or to become a leader in the market. Therefore a study towards the promotional strategies that gives impact towards investment decision and the strategies most suitable for the company has been carried out. The purpose of the study was to determine the overall levels perception customer, relationship between investment decision and promotional strategies and promotional strategies that gives the most impacts towards investment decision in the company. This study will take the Amanah Saham Nasional Berhad (ASNB), a unit trust company that involve in fully service environment as the pilot organization to be examine and evaluate. After the conclusion has been made, a few recommendations and suggestions were brought up that might be useful for future improvement of the company itself. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26282/1/PPb_NURHANISAH%20HAMDAN%20BM%20M%2010_5.pdf Hamdan, Nurhanisah (2010) Promotional strategies practiced by Amanah Saham Nasional Berhad (ASNB) and its impacts on investment decision / Nurhanisah Hamdan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Decision making Marketing research. Marketing research companies. Sales forecasting Sales promotion
spellingShingle	Decision making Marketing research. Marketing research companies. Sales forecasting Sales promotion Hamdan, Nurhanisah Promotional strategies practiced by Amanah Saham Nasional Berhad (ASNB) and its impacts on investment decision / Nurhanisah Hamdan
description	Every single company needs strategies in order to survive or to become a leader in the market. Therefore a study towards the promotional strategies that gives impact towards investment decision and the strategies most suitable for the company has been carried out. The purpose of the study was to determine the overall levels perception customer, relationship between investment decision and promotional strategies and promotional strategies that gives the most impacts towards investment decision in the company. This study will take the Amanah Saham Nasional Berhad (ASNB), a unit trust company that involve in fully service environment as the pilot organization to be examine and evaluate. After the conclusion has been made, a few recommendations and suggestions were brought up that might be useful for future improvement of the company itself.
format	Student Project
author	Hamdan, Nurhanisah
author_facet	Hamdan, Nurhanisah
author_sort	Hamdan, Nurhanisah
title	Promotional strategies practiced by Amanah Saham Nasional Berhad (ASNB) and its impacts on investment decision / Nurhanisah Hamdan
title_short	Promotional strategies practiced by Amanah Saham Nasional Berhad (ASNB) and its impacts on investment decision / Nurhanisah Hamdan
title_full	Promotional strategies practiced by Amanah Saham Nasional Berhad (ASNB) and its impacts on investment decision / Nurhanisah Hamdan
title_fullStr	Promotional strategies practiced by Amanah Saham Nasional Berhad (ASNB) and its impacts on investment decision / Nurhanisah Hamdan
title_full_unstemmed	Promotional strategies practiced by Amanah Saham Nasional Berhad (ASNB) and its impacts on investment decision / Nurhanisah Hamdan
title_sort	promotional strategies practiced by amanah saham nasional berhad (asnb) and its impacts on investment decision / nurhanisah hamdan
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/26282/ http://ir.uitm.edu.my/id/eprint/26282/1/PPb_NURHANISAH%20HAMDAN%20BM%20M%2010_5.pdf
first_indexed	2023-09-18T23:16:34Z
last_indexed	2023-09-18T23:16:34Z
_version_	1777419152011558912

Promotional strategies practiced by Amanah Saham Nasional Berhad (ASNB) and its impacts on investment decision / Nurhanisah Hamdan

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