The study on customer satisfaction towards credit card / Nurliana Omar

This project paper is prepared as a partial fulfilment of the Bachelor Administration (BBA) majoring in Finance. Due to this purpose, I have determined the topic of my research study that relate between marketing and finance area which is “A study on customer satisfaction towards credit card”. This...

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Main Author:	Omar, Nurliana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Consumer satisfaction Personal finance. Financial literacy
Online Access:	http://ir.uitm.edu.my/id/eprint/26311/ http://ir.uitm.edu.my/id/eprint/26311/1/PPb_NURLIANA%20OMAR%20BM%20M%2011_5.pdf

id	uitm-26311
recordtype	eprints
spelling	uitm-263112020-03-11T06:58:00Z http://ir.uitm.edu.my/id/eprint/26311/ The study on customer satisfaction towards credit card / Nurliana Omar Omar, Nurliana Consumer satisfaction Personal finance. Financial literacy This project paper is prepared as a partial fulfilment of the Bachelor Administration (BBA) majoring in Finance. Due to this purpose, I have determined the topic of my research study that relate between marketing and finance area which is “A study on customer satisfaction towards credit card”. This study is focused more on which factor can be satisfied customer on using credit card either reliability, quality service or features of credit card itself. This project paper contains five chapters. It includes an introduction, literature review, research methodology, finding and analysis, conclusion and recommendation. The project paper will present a research on customer satisfaction towards credit card. Total numbers of respondents are 50 respondents based on sampling method of simple random sampling technique in order to gather the related information to this research. The target population of the study is people who live at Kuala Selangor and have experience with credit card. From the result of the study, it indicates that quality of service provided by banks is the factor that make customer satisfied. As the conclusion, bank needs to maintain with their service and make it more excellent rather than now to make customer become more satisfy and stay longer with them. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26311/1/PPb_NURLIANA%20OMAR%20BM%20M%2011_5.pdf Omar, Nurliana (2011) The study on customer satisfaction towards credit card / Nurliana Omar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction Personal finance. Financial literacy
spellingShingle	Consumer satisfaction Personal finance. Financial literacy Omar, Nurliana The study on customer satisfaction towards credit card / Nurliana Omar
description	This project paper is prepared as a partial fulfilment of the Bachelor Administration (BBA) majoring in Finance. Due to this purpose, I have determined the topic of my research study that relate between marketing and finance area which is “A study on customer satisfaction towards credit card”. This study is focused more on which factor can be satisfied customer on using credit card either reliability, quality service or features of credit card itself. This project paper contains five chapters. It includes an introduction, literature review, research methodology, finding and analysis, conclusion and recommendation. The project paper will present a research on customer satisfaction towards credit card. Total numbers of respondents are 50 respondents based on sampling method of simple random sampling technique in order to gather the related information to this research. The target population of the study is people who live at Kuala Selangor and have experience with credit card. From the result of the study, it indicates that quality of service provided by banks is the factor that make customer satisfied. As the conclusion, bank needs to maintain with their service and make it more excellent rather than now to make customer become more satisfy and stay longer with them.
format	Student Project
author	Omar, Nurliana
author_facet	Omar, Nurliana
author_sort	Omar, Nurliana
title	The study on customer satisfaction towards credit card / Nurliana Omar
title_short	The study on customer satisfaction towards credit card / Nurliana Omar
title_full	The study on customer satisfaction towards credit card / Nurliana Omar
title_fullStr	The study on customer satisfaction towards credit card / Nurliana Omar
title_full_unstemmed	The study on customer satisfaction towards credit card / Nurliana Omar
title_sort	study on customer satisfaction towards credit card / nurliana omar
publisher	Faculty of Business and Management
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/26311/ http://ir.uitm.edu.my/id/eprint/26311/1/PPb_NURLIANA%20OMAR%20BM%20M%2011_5.pdf
first_indexed	2023-09-18T23:16:38Z
last_indexed	2023-09-18T23:16:38Z
_version_	1777419156258291712

The study on customer satisfaction towards credit card / Nurliana Omar

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