Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan

The tourism industry has greatly benefitted from the advancement of technology such as the internet that disseminate large amount of tourism related information through a large network. It has enabled the development of social networking technologies such as social media which triggers tourists’ act...

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Main Authors:	Shamsudin, Mohd Amir Faris, Mazwan, Norhazwani
Format:	Student Project
Language:	English
Published:	Faculty of Hotel and Tourism, Universiti Teknologi MARA 2018
Subjects:	Technological innovations Electronic commerce
Online Access:	http://ir.uitm.edu.my/id/eprint/26550/ http://ir.uitm.edu.my/id/eprint/26550/1/PPb_MOHD%20AMIR%20FARIS%20SHAMSUDIN%20HM%20T%2018_5.pdf

id	uitm-26550
recordtype	eprints
spelling	uitm-265502019-11-28T08:28:45Z http://ir.uitm.edu.my/id/eprint/26550/ Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan Shamsudin, Mohd Amir Faris Mazwan, Norhazwani Technological innovations Electronic commerce The tourism industry has greatly benefitted from the advancement of technology such as the internet that disseminate large amount of tourism related information through a large network. It has enabled the development of social networking technologies such as social media which triggers tourists’ action towards sharing their tourism related information with other people connected to the same social network and eventually building further social relationship. However, evaluating the internet resources is not easy and the reason behind massive information sharing is still unclear. Hence, this study aims to examine the tourists’ motivation for sharing tourism experience via the social media in order to determine their pattern of sharing online content. From the study conducted, majority of the respondents hold an Instagram account (69.8%, 266 respondents) and prefer the mastery of visual content as the main medium when posting online (72.4%, 276 respondents). Approximately the mean is 4.13 of the respondents (n=38I) were motivated to share their travelling experience due to keep my friends and family up to date From the research conducted, the practice of sharing information through social media appears as a norm and tourists occasionally share their travelling experience right after their trip (48.6%, 185 respondents) wilh their social community. Faculty of Hotel and Tourism, Universiti Teknologi MARA 2018-01 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26550/1/PPb_MOHD%20AMIR%20FARIS%20SHAMSUDIN%20HM%20T%2018_5.pdf Shamsudin, Mohd Amir Faris and Mazwan, Norhazwani (2018) Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Technological innovations Electronic commerce
spellingShingle	Technological innovations Electronic commerce Shamsudin, Mohd Amir Faris Mazwan, Norhazwani Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan
description	The tourism industry has greatly benefitted from the advancement of technology such as the internet that disseminate large amount of tourism related information through a large network. It has enabled the development of social networking technologies such as social media which triggers tourists’ action towards sharing their tourism related information with other people connected to the same social network and eventually building further social relationship. However, evaluating the internet resources is not easy and the reason behind massive information sharing is still unclear. Hence, this study aims to examine the tourists’ motivation for sharing tourism experience via the social media in order to determine their pattern of sharing online content. From the study conducted, majority of the respondents hold an Instagram account (69.8%, 266 respondents) and prefer the mastery of visual content as the main medium when posting online (72.4%, 276 respondents). Approximately the mean is 4.13 of the respondents (n=38I) were motivated to share their travelling experience due to keep my friends and family up to date From the research conducted, the practice of sharing information through social media appears as a norm and tourists occasionally share their travelling experience right after their trip (48.6%, 185 respondents) wilh their social community.
format	Student Project
author	Shamsudin, Mohd Amir Faris Mazwan, Norhazwani
author_facet	Shamsudin, Mohd Amir Faris Mazwan, Norhazwani
author_sort	Shamsudin, Mohd Amir Faris
title	Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan
title_short	Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan
title_full	Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan
title_fullStr	Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan
title_full_unstemmed	Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan
title_sort	social media: motivations for sharing tourism experiences among uitm terengganu students / mohd amir faris shamsudin and norhazwani mazwan
publisher	Faculty of Hotel and Tourism, Universiti Teknologi MARA
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/26550/ http://ir.uitm.edu.my/id/eprint/26550/1/PPb_MOHD%20AMIR%20FARIS%20SHAMSUDIN%20HM%20T%2018_5.pdf
first_indexed	2023-09-18T23:17:01Z
last_indexed	2023-09-18T23:17:01Z
_version_	1777419180205670400

Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan

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