Gold Passport: The attractiveness of Hyatt frequent guest program / Nabila Farhana Razalle

Hyatt Regency Kinabalu is one of the pioneer five-star hotels to be built in Kota Kinabalu, Sabah. However, as Kota Kinabalu becoming one of the emerging tourism spot, many hotelier and entrepreneurs saw this as a big opportunity. They start to build their own hotel to cater the rapidly increasing n...

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Main Author:	Razalle, Nabila Farhana
Format:	Student Project
Language:	English
Published:	Faculty of Business Management, Universiti Teknologi MARA 2011
Subjects:	Planning. Business planning. Strategic planning Social responsibility of business. Social entrepreneurship Service industries
Online Access:	http://ir.uitm.edu.my/id/eprint/26975/ http://ir.uitm.edu.my/id/eprint/26975/1/PP_NABILA%20FARHANA%20BTE%20RAZALLE%20BM%20S%2011_5.pdf

id	uitm-26975
recordtype	eprints
spelling	uitm-269752019-12-27T05:02:37Z http://ir.uitm.edu.my/id/eprint/26975/ Gold Passport: The attractiveness of Hyatt frequent guest program / Nabila Farhana Razalle Razalle, Nabila Farhana Planning. Business planning. Strategic planning Social responsibility of business. Social entrepreneurship Service industries Hyatt Regency Kinabalu is one of the pioneer five-star hotels to be built in Kota Kinabalu, Sabah. However, as Kota Kinabalu becoming one of the emerging tourism spot, many hotelier and entrepreneurs saw this as a big opportunity. They start to build their own hotel to cater the rapidly increasing number of travelers who came to Kota Kinabalu. Not forgetting the already existed well known hotels that are viewed as major competitors by Hyatt Regency Kinabalu. These competitors include Sharing-La Tanjung Aru Resort and Spa, Le-Meridian, Sutera Harbour and Nexus Karambunai. With the intense competition, hoteliers nowadays try to find some solution to differentiate their product and services from the others and it seems that Loyalty Program is the key to do so. But the fact is majority of loyalty programs nowadays have l,ost their unique selling proposition due to the cliche "point's accumulations" and discounts. Despite the increased prevalence of loyalty programs, questions remain over their effectiveness and their role is greatly misunderstood. Do such programs create loyalty? Does the return on such initiatives justify the expenses? Or is this just another discounting that companies are forced into due to the competitive pressure? In this research, it was found that Gold Passport is not well known by the local public as it was well known by frequent travelers. There are many reasons that may lead to this issue and Hyatt Regency Kinabalu must find their way to improve their loyalty program. Faculty of Business Management, Universiti Teknologi MARA 2011-04 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26975/1/PP_NABILA%20FARHANA%20BTE%20RAZALLE%20BM%20S%2011_5.pdf Razalle, Nabila Farhana (2011) Gold Passport: The attractiveness of Hyatt frequent guest program / Nabila Farhana Razalle. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Planning. Business planning. Strategic planning Social responsibility of business. Social entrepreneurship Service industries
spellingShingle	Planning. Business planning. Strategic planning Social responsibility of business. Social entrepreneurship Service industries Razalle, Nabila Farhana Gold Passport: The attractiveness of Hyatt frequent guest program / Nabila Farhana Razalle
description	Hyatt Regency Kinabalu is one of the pioneer five-star hotels to be built in Kota Kinabalu, Sabah. However, as Kota Kinabalu becoming one of the emerging tourism spot, many hotelier and entrepreneurs saw this as a big opportunity. They start to build their own hotel to cater the rapidly increasing number of travelers who came to Kota Kinabalu. Not forgetting the already existed well known hotels that are viewed as major competitors by Hyatt Regency Kinabalu. These competitors include Sharing-La Tanjung Aru Resort and Spa, Le-Meridian, Sutera Harbour and Nexus Karambunai. With the intense competition, hoteliers nowadays try to find some solution to differentiate their product and services from the others and it seems that Loyalty Program is the key to do so. But the fact is majority of loyalty programs nowadays have l,ost their unique selling proposition due to the cliche "point's accumulations" and discounts. Despite the increased prevalence of loyalty programs, questions remain over their effectiveness and their role is greatly misunderstood. Do such programs create loyalty? Does the return on such initiatives justify the expenses? Or is this just another discounting that companies are forced into due to the competitive pressure? In this research, it was found that Gold Passport is not well known by the local public as it was well known by frequent travelers. There are many reasons that may lead to this issue and Hyatt Regency Kinabalu must find their way to improve their loyalty program.
format	Student Project
author	Razalle, Nabila Farhana
author_facet	Razalle, Nabila Farhana
author_sort	Razalle, Nabila Farhana
title	Gold Passport: The attractiveness of Hyatt frequent guest program / Nabila Farhana Razalle
title_short	Gold Passport: The attractiveness of Hyatt frequent guest program / Nabila Farhana Razalle
title_full	Gold Passport: The attractiveness of Hyatt frequent guest program / Nabila Farhana Razalle
title_fullStr	Gold Passport: The attractiveness of Hyatt frequent guest program / Nabila Farhana Razalle
title_full_unstemmed	Gold Passport: The attractiveness of Hyatt frequent guest program / Nabila Farhana Razalle
title_sort	gold passport: the attractiveness of hyatt frequent guest program / nabila farhana razalle
publisher	Faculty of Business Management, Universiti Teknologi MARA
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/26975/ http://ir.uitm.edu.my/id/eprint/26975/1/PP_NABILA%20FARHANA%20BTE%20RAZALLE%20BM%20S%2011_5.pdf
first_indexed	2023-09-18T23:17:39Z
last_indexed	2023-09-18T23:17:39Z
_version_	1777419219446530048

Gold Passport: The attractiveness of Hyatt frequent guest program / Nabila Farhana Razalle

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