“The Fadors Influence Consumer’s Acceptance towards High Speed Broadband by Telekom Malaysia Berhad Kota Bharu Kelantan / Suriana Sapie

Modem societies today are very selective in choosing best communications medium or technology for themselves in order to make them more advanced than others.. At the same time they totally follow the technological advancement especially in telecommunications industry. Due to that the researcher cond...

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Bibliographic Details
Main Author:	Sapie, Suriana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Consumer satisfaction Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/27397/ http://ir.uitm.edu.my/id/eprint/27397/1/PPb_SURIANA%20SAPIE%20BM%2008_5.pdf

id	uitm-27397
recordtype	eprints
spelling	uitm-273972020-01-21T01:46:24Z http://ir.uitm.edu.my/id/eprint/27397/ “The Fadors Influence Consumer’s Acceptance towards High Speed Broadband by Telekom Malaysia Berhad Kota Bharu Kelantan / Suriana Sapie Sapie, Suriana Consumer satisfaction Customer services. Customer relations Modem societies today are very selective in choosing best communications medium or technology for themselves in order to make them more advanced than others.. At the same time they totally follow the technological advancement especially in telecommunications industry. Due to that the researcher conducted this study to identify factors that influence consumer's acceptance towards High Speed Broadband by TM. The factors which are the independent variable are perceived usefulness, awareness and price. Dependent variable is consumer's acceptance towards High Speed Broadband by TM. The objective of this study is to examine impact of each independent variable to its dependent variable as well as to conclude the relationships exist. The researcher used descriptive research design as it attempts to determine perceptions of product or service characteristics. At the same time it also determines the degree to which variables are associated. In collecting the data, the researcher obtains from primary from questionnaires, while secondary data collected from journals, articles, books, reports and internet. Convenience sampling was used for this study as it allows obtaining a sample of convenient elements as well as accessible, easy to measure and cooperative. Due to that 120 respondents selected randomly to answer questionnaires which the researcher focused on TM point customers, Telekom employees itself and public at shopping mall. Then the researcher analyzed the data from questionnaires using Statistical Package for Social Science 14.0 Students Version. Data was interpreted and test using frequency distribution analysis. Correlation analysis and simple regression used to test hypotheses. The results show that all three independent variables have positive relationships with dependent variables. In terms of hypotheses testing, all three hypotheses rejected null hypotheses. In fact, other factors may exist such as cost, trend, mobility and value added services. Recommendations outline by the researcher are to focus on competitive advantage like such as focus on offering various service packages to subscribers. Furthermore promotions should be done aggressively and at the same time make service improvement like mobilize and value added services. The researcher lastly hope that further research will be done as it is meaningful to outline the hidden issues and factors that need to be focused by High Speed Broadband provider. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/27397/1/PPb_SURIANA%20SAPIE%20BM%2008_5.pdf Sapie, Suriana (2008) “The Fadors Influence Consumer’s Acceptance towards High Speed Broadband by Telekom Malaysia Berhad Kota Bharu Kelantan / Suriana Sapie. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction Customer services. Customer relations
spellingShingle	Consumer satisfaction Customer services. Customer relations Sapie, Suriana “The Fadors Influence Consumer’s Acceptance towards High Speed Broadband by Telekom Malaysia Berhad Kota Bharu Kelantan / Suriana Sapie
description	Modem societies today are very selective in choosing best communications medium or technology for themselves in order to make them more advanced than others.. At the same time they totally follow the technological advancement especially in telecommunications industry. Due to that the researcher conducted this study to identify factors that influence consumer's acceptance towards High Speed Broadband by TM. The factors which are the independent variable are perceived usefulness, awareness and price. Dependent variable is consumer's acceptance towards High Speed Broadband by TM. The objective of this study is to examine impact of each independent variable to its dependent variable as well as to conclude the relationships exist. The researcher used descriptive research design as it attempts to determine perceptions of product or service characteristics. At the same time it also determines the degree to which variables are associated. In collecting the data, the researcher obtains from primary from questionnaires, while secondary data collected from journals, articles, books, reports and internet. Convenience sampling was used for this study as it allows obtaining a sample of convenient elements as well as accessible, easy to measure and cooperative. Due to that 120 respondents selected randomly to answer questionnaires which the researcher focused on TM point customers, Telekom employees itself and public at shopping mall. Then the researcher analyzed the data from questionnaires using Statistical Package for Social Science 14.0 Students Version. Data was interpreted and test using frequency distribution analysis. Correlation analysis and simple regression used to test hypotheses. The results show that all three independent variables have positive relationships with dependent variables. In terms of hypotheses testing, all three hypotheses rejected null hypotheses. In fact, other factors may exist such as cost, trend, mobility and value added services. Recommendations outline by the researcher are to focus on competitive advantage like such as focus on offering various service packages to subscribers. Furthermore promotions should be done aggressively and at the same time make service improvement like mobilize and value added services. The researcher lastly hope that further research will be done as it is meaningful to outline the hidden issues and factors that need to be focused by High Speed Broadband provider.
format	Student Project
author	Sapie, Suriana
author_facet	Sapie, Suriana
author_sort	Sapie, Suriana
title	“The Fadors Influence Consumer’s Acceptance towards High Speed Broadband by Telekom Malaysia Berhad Kota Bharu Kelantan / Suriana Sapie
title_short	“The Fadors Influence Consumer’s Acceptance towards High Speed Broadband by Telekom Malaysia Berhad Kota Bharu Kelantan / Suriana Sapie
title_full	“The Fadors Influence Consumer’s Acceptance towards High Speed Broadband by Telekom Malaysia Berhad Kota Bharu Kelantan / Suriana Sapie
title_fullStr	“The Fadors Influence Consumer’s Acceptance towards High Speed Broadband by Telekom Malaysia Berhad Kota Bharu Kelantan / Suriana Sapie
title_full_unstemmed	“The Fadors Influence Consumer’s Acceptance towards High Speed Broadband by Telekom Malaysia Berhad Kota Bharu Kelantan / Suriana Sapie
title_sort	“the fadors influence consumer’s acceptance towards high speed broadband by telekom malaysia berhad kota bharu kelantan / suriana sapie
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/27397/ http://ir.uitm.edu.my/id/eprint/27397/1/PPb_SURIANA%20SAPIE%20BM%2008_5.pdf
first_indexed	2023-09-18T23:18:23Z
last_indexed	2023-09-18T23:18:23Z
_version_	1777419266359820288

“The Fadors Influence Consumer’s Acceptance towards High Speed Broadband by Telekom Malaysia Berhad Kota Bharu Kelantan / Suriana Sapie

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