Factors that contribute to customers loyalty towards nutrilite: A case study in Cheras, Kuala Lumpur / Nur Syafiqah Alia Muhamad Ali

Health industry needs to remain competitive. One way of improving competitive advantage is to attract more customers and increase customer loyalty. For example by developing long term, secure relationship between the buyers and sellers. Thus, this study has been conducted to determine how to build c...

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Bibliographic Details
Main Author:	Muhamad Ali, Nur Syafiqah Alia
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing Consumer satisfaction Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/27827/ http://ir.uitm.edu.my/id/eprint/27827/1/PPb_NUR%20SYAFIQAH%20ALIA%20MUHAMAD%20ALI%20BM%2008_5.pdf

id	uitm-27827
recordtype	eprints
spelling	uitm-278272020-01-29T05:37:22Z http://ir.uitm.edu.my/id/eprint/27827/ Factors that contribute to customers loyalty towards nutrilite: A case study in Cheras, Kuala Lumpur / Nur Syafiqah Alia Muhamad Ali Muhamad Ali, Nur Syafiqah Alia Marketing Consumer satisfaction Customer services. Customer relations Health industry needs to remain competitive. One way of improving competitive advantage is to attract more customers and increase customer loyalty. For example by developing long term, secure relationship between the buyers and sellers. Thus, this study has been conducted to determine how to build customer loyalty towards Nutrilite. The objective of this study is to rank the factors that influence customers' loyalty. Besides that, this study also determines the satisfaction of the customer with the value given by Nutrilite through its price, brand, quality and customer experience. Then, this study can give suggestions and recommendation to Nutrilite to ensure customers' loyalty towards its products. In collecting data, the researcher used primary data (questionnaire) as a way to get feedback from the customers. By using Non Probability Sampling, the researcher has selected 242 respondents to participate on this study. Moreover, the sample populations were respondents who purchase Nutrilite. Then, the researcher has categorized this study as descriptive for research design method. Next, the data gathered was analysed by using the Statistical Package for Social Science (SPSS) Version 14. Then, all the data was interpreted and test by frequency distribution analysis, cross tabulation, ANOVA analysis, Correlations and Regression Analysis. The finding shows that all the independent variables have an association with dependent variables (customer loyalty) toward.Nutrilite. From the findings, it shows that branding is the most important factors in contributing customers' loyalty towards Nutrilite while price is the least important factors. Some conclusions are provided in the research and the researcher also stated several recommendations, which are to improve the customer loyalty towards Nutrilite. It is a great pleasure if Nutrilite is willing to evaluate the suggestions from the respondents and the researcher Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/27827/1/PPb_NUR%20SYAFIQAH%20ALIA%20MUHAMAD%20ALI%20BM%2008_5.pdf Muhamad Ali, Nur Syafiqah Alia (2008) Factors that contribute to customers loyalty towards nutrilite: A case study in Cheras, Kuala Lumpur / Nur Syafiqah Alia Muhamad Ali. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Consumer satisfaction Customer services. Customer relations
spellingShingle	Marketing Consumer satisfaction Customer services. Customer relations Muhamad Ali, Nur Syafiqah Alia Factors that contribute to customers loyalty towards nutrilite: A case study in Cheras, Kuala Lumpur / Nur Syafiqah Alia Muhamad Ali
description	Health industry needs to remain competitive. One way of improving competitive advantage is to attract more customers and increase customer loyalty. For example by developing long term, secure relationship between the buyers and sellers. Thus, this study has been conducted to determine how to build customer loyalty towards Nutrilite. The objective of this study is to rank the factors that influence customers' loyalty. Besides that, this study also determines the satisfaction of the customer with the value given by Nutrilite through its price, brand, quality and customer experience. Then, this study can give suggestions and recommendation to Nutrilite to ensure customers' loyalty towards its products. In collecting data, the researcher used primary data (questionnaire) as a way to get feedback from the customers. By using Non Probability Sampling, the researcher has selected 242 respondents to participate on this study. Moreover, the sample populations were respondents who purchase Nutrilite. Then, the researcher has categorized this study as descriptive for research design method. Next, the data gathered was analysed by using the Statistical Package for Social Science (SPSS) Version 14. Then, all the data was interpreted and test by frequency distribution analysis, cross tabulation, ANOVA analysis, Correlations and Regression Analysis. The finding shows that all the independent variables have an association with dependent variables (customer loyalty) toward.Nutrilite. From the findings, it shows that branding is the most important factors in contributing customers' loyalty towards Nutrilite while price is the least important factors. Some conclusions are provided in the research and the researcher also stated several recommendations, which are to improve the customer loyalty towards Nutrilite. It is a great pleasure if Nutrilite is willing to evaluate the suggestions from the respondents and the researcher
format	Student Project
author	Muhamad Ali, Nur Syafiqah Alia
author_facet	Muhamad Ali, Nur Syafiqah Alia
author_sort	Muhamad Ali, Nur Syafiqah Alia
title	Factors that contribute to customers loyalty towards nutrilite: A case study in Cheras, Kuala Lumpur / Nur Syafiqah Alia Muhamad Ali
title_short	Factors that contribute to customers loyalty towards nutrilite: A case study in Cheras, Kuala Lumpur / Nur Syafiqah Alia Muhamad Ali
title_full	Factors that contribute to customers loyalty towards nutrilite: A case study in Cheras, Kuala Lumpur / Nur Syafiqah Alia Muhamad Ali
title_fullStr	Factors that contribute to customers loyalty towards nutrilite: A case study in Cheras, Kuala Lumpur / Nur Syafiqah Alia Muhamad Ali
title_full_unstemmed	Factors that contribute to customers loyalty towards nutrilite: A case study in Cheras, Kuala Lumpur / Nur Syafiqah Alia Muhamad Ali
title_sort	factors that contribute to customers loyalty towards nutrilite: a case study in cheras, kuala lumpur / nur syafiqah alia muhamad ali
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/27827/ http://ir.uitm.edu.my/id/eprint/27827/1/PPb_NUR%20SYAFIQAH%20ALIA%20MUHAMAD%20ALI%20BM%2008_5.pdf
first_indexed	2023-09-18T23:19:04Z
last_indexed	2023-09-18T23:19:04Z
_version_	1777419308607995904

Factors that contribute to customers loyalty towards nutrilite: A case study in Cheras, Kuala Lumpur / Nur Syafiqah Alia Muhamad Ali

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