Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin

In Malaysia, the demand of Halal cosmetics and personal care products are growing rapidly. However, there are only few Halal cosmetics brand with Halal certification in the Malaysia cosmetics market. Therefore, this study is seeks to examine the determinants affecting the usage of Halal cosmetics am...

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Bibliographic Details
Main Author:	Aminudin, Anis Adilah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Cosmetics
Online Access:	http://ir.uitm.edu.my/id/eprint/28484/ http://ir.uitm.edu.my/id/eprint/28484/1/PPb_ANIS%20ADILAH%20AMINUDIN%20BM%20M%2020_5.pdf

id	uitm-28484
recordtype	eprints
spelling	uitm-284842020-02-28T08:05:00Z http://ir.uitm.edu.my/id/eprint/28484/ Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin Aminudin, Anis Adilah Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Cosmetics In Malaysia, the demand of Halal cosmetics and personal care products are growing rapidly. However, there are only few Halal cosmetics brand with Halal certification in the Malaysia cosmetics market. Therefore, this study is seeks to examine the determinants affecting the usage of Halal cosmetics among millennial in Melaka. The independent variable that been examined in this study are awareness and understanding, perceived attributes of innovation, product characteristics and social influence. The data were collected from 216 respondents by using convenience sampling. The findings of this project paper indicate that two independent variables which are product characteristic and social influence have significant relationship with the usage of Halal cosmetics among millennial in Melaka. The outcomes can be useful to several parties such as government, cosmetics company, the future researcher to ensure that sector of Halal cosmetics and personal care can be expand successfully in Malaysia. Faculty of Business and Management 2020 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28484/1/PPb_ANIS%20ADILAH%20AMINUDIN%20BM%20M%2020_5.pdf Aminudin, Anis Adilah (2020) Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Cosmetics
spellingShingle	Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Cosmetics Aminudin, Anis Adilah Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin
description	In Malaysia, the demand of Halal cosmetics and personal care products are growing rapidly. However, there are only few Halal cosmetics brand with Halal certification in the Malaysia cosmetics market. Therefore, this study is seeks to examine the determinants affecting the usage of Halal cosmetics among millennial in Melaka. The independent variable that been examined in this study are awareness and understanding, perceived attributes of innovation, product characteristics and social influence. The data were collected from 216 respondents by using convenience sampling. The findings of this project paper indicate that two independent variables which are product characteristic and social influence have significant relationship with the usage of Halal cosmetics among millennial in Melaka. The outcomes can be useful to several parties such as government, cosmetics company, the future researcher to ensure that sector of Halal cosmetics and personal care can be expand successfully in Malaysia.
format	Student Project
author	Aminudin, Anis Adilah
author_facet	Aminudin, Anis Adilah
author_sort	Aminudin, Anis Adilah
title	Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin
title_short	Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin
title_full	Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin
title_fullStr	Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin
title_full_unstemmed	Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin
title_sort	deteminants affecting the usage of halal cosmetics among millennial in melaka / anis adilah aminudin
publisher	Faculty of Business and Management
publishDate	2020
url	http://ir.uitm.edu.my/id/eprint/28484/ http://ir.uitm.edu.my/id/eprint/28484/1/PPb_ANIS%20ADILAH%20AMINUDIN%20BM%20M%2020_5.pdf
first_indexed	2023-09-18T23:20:21Z
last_indexed	2023-09-18T23:20:21Z
_version_	1777419389710106624

Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin

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