Values that influencing green product purchase intention / Erna Smith Epoi

Green product purchase intention is one of the most well-known issues that being discussed worldwide. The values that were practice by the consumers are one that influenced the purchasing power towards the green product. The rival between the conventional product which is harmful and the green produ...

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Bibliographic Details
Main Author:	Smith Epoi, Erna
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Environmental aspects. Green marketing Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/28489/ http://ir.uitm.edu.my/id/eprint/28489/1/PPb_ERNA%20SMITH%20EPOI%20BM%20M%2020_5.pdf

id	uitm-28489
recordtype	eprints
spelling	uitm-284892020-02-27T04:13:36Z http://ir.uitm.edu.my/id/eprint/28489/ Values that influencing green product purchase intention / Erna Smith Epoi Smith Epoi, Erna Environmental aspects. Green marketing Purchasing. Selling. Sales personnel. Sales executives Green product purchase intention is one of the most well-known issues that being discussed worldwide. The values that were practice by the consumers are one that influenced the purchasing power towards the green product. The rival between the conventional product which is harmful and the green product which could save the earth are being one of the hot topics that could not being shaken off by the consumers no matter if they are in Malaysia or International. Thus, the production company also the government need to know what is the major and minors’ factors that are influencing the green product purchase intention. The purpose of this study is to investigate the values that influencing the green product purchase intention. The independents variables that being applied by the research in this study are egoistic value, biospheric value, altruistic value, terminal value and instrumental value. The method that being used by the researcher to conduct this study is by distributing a questionnaire to 384 respondents based on sample size that mention in chapter 3. Based on the result, the major value that influencing the green product purchase intention is instrumental value and all the independent variables are significant except for the biospheric value and terminal value. Faculty of Business and Management 2020 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28489/1/PPb_ERNA%20SMITH%20EPOI%20BM%20M%2020_5.pdf Smith Epoi, Erna (2020) Values that influencing green product purchase intention / Erna Smith Epoi. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Environmental aspects. Green marketing Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Environmental aspects. Green marketing Purchasing. Selling. Sales personnel. Sales executives Smith Epoi, Erna Values that influencing green product purchase intention / Erna Smith Epoi
description	Green product purchase intention is one of the most well-known issues that being discussed worldwide. The values that were practice by the consumers are one that influenced the purchasing power towards the green product. The rival between the conventional product which is harmful and the green product which could save the earth are being one of the hot topics that could not being shaken off by the consumers no matter if they are in Malaysia or International. Thus, the production company also the government need to know what is the major and minors’ factors that are influencing the green product purchase intention. The purpose of this study is to investigate the values that influencing the green product purchase intention. The independents variables that being applied by the research in this study are egoistic value, biospheric value, altruistic value, terminal value and instrumental value. The method that being used by the researcher to conduct this study is by distributing a questionnaire to 384 respondents based on sample size that mention in chapter 3. Based on the result, the major value that influencing the green product purchase intention is instrumental value and all the independent variables are significant except for the biospheric value and terminal value.
format	Student Project
author	Smith Epoi, Erna
author_facet	Smith Epoi, Erna
author_sort	Smith Epoi, Erna
title	Values that influencing green product purchase intention / Erna Smith Epoi
title_short	Values that influencing green product purchase intention / Erna Smith Epoi
title_full	Values that influencing green product purchase intention / Erna Smith Epoi
title_fullStr	Values that influencing green product purchase intention / Erna Smith Epoi
title_full_unstemmed	Values that influencing green product purchase intention / Erna Smith Epoi
title_sort	values that influencing green product purchase intention / erna smith epoi
publisher	Faculty of Business and Management
publishDate	2020
url	http://ir.uitm.edu.my/id/eprint/28489/ http://ir.uitm.edu.my/id/eprint/28489/1/PPb_ERNA%20SMITH%20EPOI%20BM%20M%2020_5.pdf
first_indexed	2023-09-18T23:20:22Z
last_indexed	2023-09-18T23:20:22Z
_version_	1777419390434672640

Values that influencing green product purchase intention / Erna Smith Epoi

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