Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir

This research was conducted to carry out a study entitled “Factors Influencing Green Purchase Intention among Malaysian Consumers”. The purpose of this study is to investigate the relationship between four independent variables with dependent variable to identify which factor is most important towar...

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Bibliographic Details
Main Author:	Tahir, Liyana Adibah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Environmental aspects. Green marketing Malaysia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/28499/ http://ir.uitm.edu.my/id/eprint/28499/1/PPb_LIYANA%20ADIBAH%20TAHIR%20BM%20M%2020_5.pdf

id	uitm-28499
recordtype	eprints
spelling	uitm-284992020-02-27T04:10:51Z http://ir.uitm.edu.my/id/eprint/28499/ Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir Tahir, Liyana Adibah Environmental aspects. Green marketing Malaysia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research was conducted to carry out a study entitled “Factors Influencing Green Purchase Intention among Malaysian Consumers”. The purpose of this study is to investigate the relationship between four independent variables with dependent variable to identify which factor is most important towards purchase intention towards green products. Basically, it consists of four factors influencing on Malaysian consumer focusing in Bandar Melaka and the factors are green packaging, green product value, eco-label, green advertisement. In order to complete this study, few hypotheses were constructed and 150 respondents were chosen as respondent. The data was obtained from primary data by using questionnaire. All data collected through the questionnaire were analysed systematically by Statically Package for Social Science (SPSS). Form the correlation testing, the result shows four independent has relationship with dependent variable. In terms of hypothesis result, all are accepted. For multiple regression analysis, the most influential factor is green packaging. Faculty of Business and Management 2020 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28499/1/PPb_LIYANA%20ADIBAH%20TAHIR%20BM%20M%2020_5.pdf Tahir, Liyana Adibah (2020) Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Environmental aspects. Green marketing Malaysia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Environmental aspects. Green marketing Malaysia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Tahir, Liyana Adibah Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir
description	This research was conducted to carry out a study entitled “Factors Influencing Green Purchase Intention among Malaysian Consumers”. The purpose of this study is to investigate the relationship between four independent variables with dependent variable to identify which factor is most important towards purchase intention towards green products. Basically, it consists of four factors influencing on Malaysian consumer focusing in Bandar Melaka and the factors are green packaging, green product value, eco-label, green advertisement. In order to complete this study, few hypotheses were constructed and 150 respondents were chosen as respondent. The data was obtained from primary data by using questionnaire. All data collected through the questionnaire were analysed systematically by Statically Package for Social Science (SPSS). Form the correlation testing, the result shows four independent has relationship with dependent variable. In terms of hypothesis result, all are accepted. For multiple regression analysis, the most influential factor is green packaging.
format	Student Project
author	Tahir, Liyana Adibah
author_facet	Tahir, Liyana Adibah
author_sort	Tahir, Liyana Adibah
title	Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir
title_short	Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir
title_full	Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir
title_fullStr	Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir
title_full_unstemmed	Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir
title_sort	factors influencing green purchase intention among malaysian consumers / liyana adibah tahir
publisher	Faculty of Business and Management
publishDate	2020
url	http://ir.uitm.edu.my/id/eprint/28499/ http://ir.uitm.edu.my/id/eprint/28499/1/PPb_LIYANA%20ADIBAH%20TAHIR%20BM%20M%2020_5.pdf
first_indexed	2023-09-18T23:20:23Z
last_indexed	2023-09-18T23:20:23Z
_version_	1777419391855493120

Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir

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