Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin
The advancement of marketing and the effectiveness of spokespersons as opinion leaders do leave a great impact on a certain brand. Plus, to gain customers’ trust is a great challenge to the business in order to change people’s perspective and behaviour and may induce intention towards certain produc...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2020
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/28511/ http://ir.uitm.edu.my/id/eprint/28511/1/PPb_MUHAMMAD%20FATHUL%20BARI%20MOHD%20AMIN%20BM%20M%2020_5.pdf |