Effects of online shopping values on website satisfaction among millennials in Klang Valley / Muhammad Muhaimin Shakir Azman
This paper aims to decode the effects of online shopping values on website satisfaction. Independent variable includes hedonic, utilitarian shopping value, website informativeness, entertainment, effectiveness of information content while web satisfaction as opposite site. The survey form was distri...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2020
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| Online Access: | http://ir.uitm.edu.my/id/eprint/28514/ http://ir.uitm.edu.my/id/eprint/28514/1/PPb_MUHAMMAD%20MUHAIMIN%20SHAKIR%20AZMAN%20BM%20M%2020_5.pdf |