Color psychology in advertising / Puteri Adlin Afina Azam Fitri

This current modern era. Advertising has several types of techniques used to attract consumers to a product or service. The most commonly used techniques are those involving human psychology that gives a touch to the heart but gives high impact. According to Orana Velarde (Visme.com. 2016), marketin...

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Main Author:	Azam Fitri, Puteri Adlin Afina
Format:	Article
Language:	English
Published:	Faculty of Art and Design 2020
Subjects:	Creative processes. Imagination. Invention. General works Advertising Graphic art materials
Online Access:	http://ir.uitm.edu.my/id/eprint/28611/ http://ir.uitm.edu.my/id/eprint/28611/1/AJ_PUTERI%20ADLIN%20AFINA%20AZAM%20FITRI%20AD%20M%2020.pdf

id	uitm-28611
recordtype	eprints
spelling	uitm-286112020-03-09T05:26:30Z http://ir.uitm.edu.my/id/eprint/28611/ Color psychology in advertising / Puteri Adlin Afina Azam Fitri Azam Fitri, Puteri Adlin Afina Creative processes. Imagination. Invention. General works Advertising Graphic art materials This current modern era. Advertising has several types of techniques used to attract consumers to a product or service. The most commonly used techniques are those involving human psychology that gives a touch to the heart but gives high impact. According to Orana Velarde (Visme.com. 2016), marketing a product or service by touching emotions or memories related to sentimental issues to consumers can remind personal information about them when associating with the product or service, which shares about importance and benefits of the product or service. Successful advertisements can appeal to consumers and create a sense of normalcy and encourage potential users to be attracted to them so that they buy or create something that is shared within the advertisement Most advertisements and campaigns of a product or service use one of several popular and effective techniques, and some of them are techniques that use human psychological learning (Tara Kimball,2018), In addition, some advertisements use direct sales techniques that inform consumers and potential consumers directly about the products or services offered. That way, users will get information directly and consistently with a user-friendly understanding Faculty of Art and Design 2020 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/28611/1/AJ_PUTERI%20ADLIN%20AFINA%20AZAM%20FITRI%20AD%20M%2020.pdf Azam Fitri, Puteri Adlin Afina (2020) Color psychology in advertising / Puteri Adlin Afina Azam Fitri. Journal of Art and Design (REKA), 2. pp. 26-28. ISSN 2600-7878V
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Creative processes. Imagination. Invention. General works Advertising Graphic art materials
spellingShingle	Creative processes. Imagination. Invention. General works Advertising Graphic art materials Azam Fitri, Puteri Adlin Afina Color psychology in advertising / Puteri Adlin Afina Azam Fitri
description	This current modern era. Advertising has several types of techniques used to attract consumers to a product or service. The most commonly used techniques are those involving human psychology that gives a touch to the heart but gives high impact. According to Orana Velarde (Visme.com. 2016), marketing a product or service by touching emotions or memories related to sentimental issues to consumers can remind personal information about them when associating with the product or service, which shares about importance and benefits of the product or service. Successful advertisements can appeal to consumers and create a sense of normalcy and encourage potential users to be attracted to them so that they buy or create something that is shared within the advertisement Most advertisements and campaigns of a product or service use one of several popular and effective techniques, and some of them are techniques that use human psychological learning (Tara Kimball,2018), In addition, some advertisements use direct sales techniques that inform consumers and potential consumers directly about the products or services offered. That way, users will get information directly and consistently with a user-friendly understanding
format	Article
author	Azam Fitri, Puteri Adlin Afina
author_facet	Azam Fitri, Puteri Adlin Afina
author_sort	Azam Fitri, Puteri Adlin Afina
title	Color psychology in advertising / Puteri Adlin Afina Azam Fitri
title_short	Color psychology in advertising / Puteri Adlin Afina Azam Fitri
title_full	Color psychology in advertising / Puteri Adlin Afina Azam Fitri
title_fullStr	Color psychology in advertising / Puteri Adlin Afina Azam Fitri
title_full_unstemmed	Color psychology in advertising / Puteri Adlin Afina Azam Fitri
title_sort	color psychology in advertising / puteri adlin afina azam fitri
publisher	Faculty of Art and Design
publishDate	2020
url	http://ir.uitm.edu.my/id/eprint/28611/ http://ir.uitm.edu.my/id/eprint/28611/1/AJ_PUTERI%20ADLIN%20AFINA%20AZAM%20FITRI%20AD%20M%2020.pdf
first_indexed	2023-09-18T23:20:37Z
last_indexed	2023-09-18T23:20:37Z
_version_	1777419407080816640

Color psychology in advertising / Puteri Adlin Afina Azam Fitri

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