Customer satisfaction towards Islamic banks among non-muslim customers in Kota Bharu / Salwati Burhanuddin

This research attempts to investigate the factors influencing customer satisfaction towards Islamic banks among non-Muslims customer. The research conducted by questionnaire method as the primary data, which the data for the research collected through a questionnaire survey of people that live the a...

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Bibliographic Details
Main Author:	Burhanuddin, Salwati
Format:	Monograph
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/28647/ http://ir.uitm.edu.my/id/eprint/28647/1/PPb_SALWATI%20BURHANUDDIN%20%20BM%20J%2018_5.pdf

id	uitm-28647
recordtype	eprints
spelling	uitm-286472020-03-11T06:29:52Z http://ir.uitm.edu.my/id/eprint/28647/ Customer satisfaction towards Islamic banks among non-muslim customers in Kota Bharu / Salwati Burhanuddin Burhanuddin, Salwati Consumer satisfaction This research attempts to investigate the factors influencing customer satisfaction towards Islamic banks among non-Muslims customer. The research conducted by questionnaire method as the primary data, which the data for the research collected through a questionnaire survey of people that live the area of Kota Bharu, Kelantan. This research, 150 respondents carried out as a sample of non-muslims who using Islamic bank, customer satisfaction towards islamic bank is a dependent variable meanwhile trustworthiness, customer loyalty and bank image are independent variable In this research. The result of analysis will be obtained through research using Statistical package for Social Science (SPSS) software for interpreting data. Furthermore, google use to search supporting document or related journal and article which is secondary data to support this research so that it can be concluded that all the independent variables have significant relationship between dependent variable, which is reception of banking and independents variable, which are trustworthiness, customer loyalty and bank image. Faculty of Business and Management 2018 Monograph NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28647/1/PPb_SALWATI%20BURHANUDDIN%20%20BM%20J%2018_5.pdf Burhanuddin, Salwati (2018) Customer satisfaction towards Islamic banks among non-muslim customers in Kota Bharu / Salwati Burhanuddin. Other. Faculty of Business and Management, Segamat, Johor. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Burhanuddin, Salwati Customer satisfaction towards Islamic banks among non-muslim customers in Kota Bharu / Salwati Burhanuddin
description	This research attempts to investigate the factors influencing customer satisfaction towards Islamic banks among non-Muslims customer. The research conducted by questionnaire method as the primary data, which the data for the research collected through a questionnaire survey of people that live the area of Kota Bharu, Kelantan. This research, 150 respondents carried out as a sample of non-muslims who using Islamic bank, customer satisfaction towards islamic bank is a dependent variable meanwhile trustworthiness, customer loyalty and bank image are independent variable In this research. The result of analysis will be obtained through research using Statistical package for Social Science (SPSS) software for interpreting data. Furthermore, google use to search supporting document or related journal and article which is secondary data to support this research so that it can be concluded that all the independent variables have significant relationship between dependent variable, which is reception of banking and independents variable, which are trustworthiness, customer loyalty and bank image.
format	Monograph
author	Burhanuddin, Salwati
author_facet	Burhanuddin, Salwati
author_sort	Burhanuddin, Salwati
title	Customer satisfaction towards Islamic banks among non-muslim customers in Kota Bharu / Salwati Burhanuddin
title_short	Customer satisfaction towards Islamic banks among non-muslim customers in Kota Bharu / Salwati Burhanuddin
title_full	Customer satisfaction towards Islamic banks among non-muslim customers in Kota Bharu / Salwati Burhanuddin
title_fullStr	Customer satisfaction towards Islamic banks among non-muslim customers in Kota Bharu / Salwati Burhanuddin
title_full_unstemmed	Customer satisfaction towards Islamic banks among non-muslim customers in Kota Bharu / Salwati Burhanuddin
title_sort	customer satisfaction towards islamic banks among non-muslim customers in kota bharu / salwati burhanuddin
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/28647/ http://ir.uitm.edu.my/id/eprint/28647/1/PPb_SALWATI%20BURHANUDDIN%20%20BM%20J%2018_5.pdf
first_indexed	2023-09-18T23:20:39Z
last_indexed	2023-09-18T23:20:39Z
_version_	1777419409110859776

Customer satisfaction towards Islamic banks among non-muslim customers in Kota Bharu / Salwati Burhanuddin

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