Determinants of consumer intention towards halal cosmetic products: the cage of community in Gerik, Perak / Umi Azmira Rosly

The objective of this paper is to identify the major determinants of consumer intention towards halal cosmetic products. For this research, the dependent variable is the determinants of consumer intention towards halal cosmetic products and the independent variables are religiosity, knowledge and at...

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Main Author:	Rosly, Umi Azmira
Format:	Monograph
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	HB Economic Theory. Demography Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/28648/ http://ir.uitm.edu.my/id/eprint/28648/1/PPb_UMI%20AZMEERA%20ROSLY%20BM%20J%2018_5.pdf

id	uitm-28648
recordtype	eprints
spelling	uitm-286482020-03-11T06:33:46Z http://ir.uitm.edu.my/id/eprint/28648/ Determinants of consumer intention towards halal cosmetic products: the cage of community in Gerik, Perak / Umi Azmira Rosly Rosly, Umi Azmira HB Economic Theory. Demography Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The objective of this paper is to identify the major determinants of consumer intention towards halal cosmetic products. For this research, the dependent variable is the determinants of consumer intention towards halal cosmetic products and the independent variables are religiosity, knowledge and attitudes. This research uses a quantitative research method where a total amount of 150 questionnaires were distributed to the consumer in the area of Gerik, Perak. A simple random sampling was used to obtain information. The data which is primary data was being collected through questionnaire either through face to face or mail. The data also were analysed using [BM Statistics package for Social Science (SPSS) version 22. The result was analysed by using the descriptive statistical test, reliability test, correlation analysis and regression analysis from a sample size of 150 respondents who is the resident at Gerik, Perak. Cronbach's Alpha reliability test is performed for each variable. The entire variable has a good and acceptable Cronbach's Alpha value. This study found that there were significant relationship between religiosity, knowledge and attitudes with consumer intention. From the previous study, it indicates that there is a positive relationship between attitude and intention to choose Halal cosmetic products. The findings of the result from regression analysis indicated that attitudes were the major determinants of consumer intention towards halal cosmetic products. The implication of this study is to ensure that consumers who used the cosmetic products must 100k for the existence of halal logo stamped on the products so that the products can be surely being used especially for the Muslim consumers. Other than that, it can also help the consumer to make the right decision when making purchasing decision. Faculty of Business and Management 2018 Monograph NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28648/1/PPb_UMI%20AZMEERA%20ROSLY%20BM%20J%2018_5.pdf Rosly, Umi Azmira (2018) Determinants of consumer intention towards halal cosmetic products: the cage of community in Gerik, Perak / Umi Azmira Rosly. Other. Faculty of Business and Management, Segamat, Johor. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	HB Economic Theory. Demography Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	HB Economic Theory. Demography Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Rosly, Umi Azmira Determinants of consumer intention towards halal cosmetic products: the cage of community in Gerik, Perak / Umi Azmira Rosly
description	The objective of this paper is to identify the major determinants of consumer intention towards halal cosmetic products. For this research, the dependent variable is the determinants of consumer intention towards halal cosmetic products and the independent variables are religiosity, knowledge and attitudes. This research uses a quantitative research method where a total amount of 150 questionnaires were distributed to the consumer in the area of Gerik, Perak. A simple random sampling was used to obtain information. The data which is primary data was being collected through questionnaire either through face to face or mail. The data also were analysed using [BM Statistics package for Social Science (SPSS) version 22. The result was analysed by using the descriptive statistical test, reliability test, correlation analysis and regression analysis from a sample size of 150 respondents who is the resident at Gerik, Perak. Cronbach's Alpha reliability test is performed for each variable. The entire variable has a good and acceptable Cronbach's Alpha value. This study found that there were significant relationship between religiosity, knowledge and attitudes with consumer intention. From the previous study, it indicates that there is a positive relationship between attitude and intention to choose Halal cosmetic products. The findings of the result from regression analysis indicated that attitudes were the major determinants of consumer intention towards halal cosmetic products. The implication of this study is to ensure that consumers who used the cosmetic products must 100k for the existence of halal logo stamped on the products so that the products can be surely being used especially for the Muslim consumers. Other than that, it can also help the consumer to make the right decision when making purchasing decision.
format	Monograph
author	Rosly, Umi Azmira
author_facet	Rosly, Umi Azmira
author_sort	Rosly, Umi Azmira
title	Determinants of consumer intention towards halal cosmetic products: the cage of community in Gerik, Perak / Umi Azmira Rosly
title_short	Determinants of consumer intention towards halal cosmetic products: the cage of community in Gerik, Perak / Umi Azmira Rosly
title_full	Determinants of consumer intention towards halal cosmetic products: the cage of community in Gerik, Perak / Umi Azmira Rosly
title_fullStr	Determinants of consumer intention towards halal cosmetic products: the cage of community in Gerik, Perak / Umi Azmira Rosly
title_full_unstemmed	Determinants of consumer intention towards halal cosmetic products: the cage of community in Gerik, Perak / Umi Azmira Rosly
title_sort	determinants of consumer intention towards halal cosmetic products: the cage of community in gerik, perak / umi azmira rosly
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/28648/ http://ir.uitm.edu.my/id/eprint/28648/1/PPb_UMI%20AZMEERA%20ROSLY%20BM%20J%2018_5.pdf
first_indexed	2023-09-18T23:20:40Z
last_indexed	2023-09-18T23:20:40Z
_version_	1777419409255563264

Determinants of consumer intention towards halal cosmetic products: the cage of community in Gerik, Perak / Umi Azmira Rosly

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