Information in advertising industry to fulfill consumers business information needs / Mohd Sazili Shahibi, Mardzuki Mazlan , Khairul Mizan Taib… [et.al].

Advertising is an industry that contributes in the economic growth of a country. Advertising involved pouring information to the public and audience by an advertiser and firm on the products and services provided by them. This can be done by using several media that are available, which are printed...

Full description

Bibliographic Details
Main Authors:	Shahibi, Mohd Sazili Shahibi, Mazlan, Mardzuki Mazlan, Taib, Khairul Mizan, Zaini, Muhamad Khairulnizam Zaini, Ali, Juwahir Ali, Taib, Khairul Mizan Taib
Format:	Conference or Workshop Item
Language:	English
Published:	2011
Subjects:	Library Science. Information Science
Online Access:	http://ir.uitm.edu.my/id/eprint/3521/ http://ir.uitm.edu.my/id/eprint/3521/1/K_MOHD%20SAZILI%20SHAHIBI%20A-LIEP%20IM%2011.pdf

id	uitm-3521
recordtype	eprints
spelling	uitm-35212019-06-20T03:40:04Z http://ir.uitm.edu.my/id/eprint/3521/ Information in advertising industry to fulfill consumers business information needs / Mohd Sazili Shahibi, Mardzuki Mazlan , Khairul Mizan Taib… [et.al]. Shahibi, Mohd Sazili Shahibi Mazlan, Mardzuki Mazlan Taib, Khairul Mizan Zaini, Muhamad Khairulnizam Zaini Ali, Juwahir Ali Taib, Khairul Mizan Taib Library Science. Information Science Advertising is an industry that contributes in the economic growth of a country. Advertising involved pouring information to the public and audience by an advertiser and firm on the products and services provided by them. This can be done by using several media that are available, which are printed media, electronic media, and Direct mail, Outdoor, Transit and Supplementary Media that are crucial to disseminating the information. The selection of media is important because it will be measured in order to determine the effectiveness of an advertising campaign. Advertising creates a parameter where firms compete in a free market economy which will motivate them to be more innovative and creative thus it will bring a lot of benefits to the economy. The issues of advertising industry must be discussed to enable public to know the importance of advertising industry. Objective of this study is to examine people awareness and perception on advertising as sources of information in order to fulfill their business information needs as a consumer in the market. This study will be initiated by reviewing literatures on the use of information in advertising industry that used to disseminate information as well as to present adequate information in an ethical manner. By doing so, it does not compromise the accuracy of the information as well as to create innovation on creating effective advertisements in every channel. A study has also been undertaken through questionnaires survey among managers, marketing staff, designers and public respondents. Findings show that somehow most of the respondents are still lack of understanding in the use of information in advertising industry and how to use it without breaching the intellectual property. The study indicated that most of the respondents have low knowledge in advertising information. However, they agreed with advertising and information has a strong connection and advertising information is a powerful tool of information sources in providing reliable data. Most of the people depend mostly on advertising and media to find their needed information. They need information to perform tasks, making decisions and perform actions. It is time consuming when crucial information is not there to be used or not updated to comply with fast changing situations in modern Information Technology era. Majority of the respondents (63%) agreed that advertising provide needed information, 6% totally agreed and 31% disagreed with the statement. Findings show that information content of advertising may influence how people think about certain product or service. The overall results demonstrated that the respondents rely quite significantly on advertising to obtain information on products and services. Keywords: Advertising; Information; Advertisement; Economy; Consumer 2011 Conference or Workshop Item PeerReviewed text en http://ir.uitm.edu.my/id/eprint/3521/1/K_MOHD%20SAZILI%20SHAHIBI%20A-LIEP%20IM%2011.pdf Shahibi, Mohd Sazili Shahibi and Mazlan, Mardzuki Mazlan and Taib, Khairul Mizan and Zaini, Muhamad Khairulnizam Zaini and Ali, Juwahir Ali and Taib, Khairul Mizan Taib (2011) Information in advertising industry to fulfill consumers business information needs / Mohd Sazili Shahibi, Mardzuki Mazlan , Khairul Mizan Taib… [et.al]. In: Proceedings of the Asia-Pacific Conference On Library & Information Education & Practice 2011 (A-LIEP2011), 22-24 June 2011, Putrajaya, Malaysia.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Library Science. Information Science
spellingShingle	Library Science. Information Science Shahibi, Mohd Sazili Shahibi Mazlan, Mardzuki Mazlan Taib, Khairul Mizan Zaini, Muhamad Khairulnizam Zaini Ali, Juwahir Ali Taib, Khairul Mizan Taib Information in advertising industry to fulfill consumers business information needs / Mohd Sazili Shahibi, Mardzuki Mazlan , Khairul Mizan Taib… [et.al].
description	Advertising is an industry that contributes in the economic growth of a country. Advertising involved pouring information to the public and audience by an advertiser and firm on the products and services provided by them. This can be done by using several media that are available, which are printed media, electronic media, and Direct mail, Outdoor, Transit and Supplementary Media that are crucial to disseminating the information. The selection of media is important because it will be measured in order to determine the effectiveness of an advertising campaign. Advertising creates a parameter where firms compete in a free market economy which will motivate them to be more innovative and creative thus it will bring a lot of benefits to the economy. The issues of advertising industry must be discussed to enable public to know the importance of advertising industry. Objective of this study is to examine people awareness and perception on advertising as sources of information in order to fulfill their business information needs as a consumer in the market. This study will be initiated by reviewing literatures on the use of information in advertising industry that used to disseminate information as well as to present adequate information in an ethical manner. By doing so, it does not compromise the accuracy of the information as well as to create innovation on creating effective advertisements in every channel. A study has also been undertaken through questionnaires survey among managers, marketing staff, designers and public respondents. Findings show that somehow most of the respondents are still lack of understanding in the use of information in advertising industry and how to use it without breaching the intellectual property. The study indicated that most of the respondents have low knowledge in advertising information. However, they agreed with advertising and information has a strong connection and advertising information is a powerful tool of information sources in providing reliable data. Most of the people depend mostly on advertising and media to find their needed information. They need information to perform tasks, making decisions and perform actions. It is time consuming when crucial information is not there to be used or not updated to comply with fast changing situations in modern Information Technology era. Majority of the respondents (63%) agreed that advertising provide needed information, 6% totally agreed and 31% disagreed with the statement. Findings show that information content of advertising may influence how people think about certain product or service. The overall results demonstrated that the respondents rely quite significantly on advertising to obtain information on products and services. Keywords: Advertising; Information; Advertisement; Economy; Consumer
format	Conference or Workshop Item
author	Shahibi, Mohd Sazili Shahibi Mazlan, Mardzuki Mazlan Taib, Khairul Mizan Zaini, Muhamad Khairulnizam Zaini Ali, Juwahir Ali Taib, Khairul Mizan Taib
author_facet	Shahibi, Mohd Sazili Shahibi Mazlan, Mardzuki Mazlan Taib, Khairul Mizan Zaini, Muhamad Khairulnizam Zaini Ali, Juwahir Ali Taib, Khairul Mizan Taib
author_sort	Shahibi, Mohd Sazili Shahibi
title	Information in advertising industry to fulfill consumers business information needs / Mohd Sazili Shahibi, Mardzuki Mazlan , Khairul Mizan Taib… [et.al].
title_short	Information in advertising industry to fulfill consumers business information needs / Mohd Sazili Shahibi, Mardzuki Mazlan , Khairul Mizan Taib… [et.al].
title_full	Information in advertising industry to fulfill consumers business information needs / Mohd Sazili Shahibi, Mardzuki Mazlan , Khairul Mizan Taib… [et.al].
title_fullStr	Information in advertising industry to fulfill consumers business information needs / Mohd Sazili Shahibi, Mardzuki Mazlan , Khairul Mizan Taib… [et.al].
title_full_unstemmed	Information in advertising industry to fulfill consumers business information needs / Mohd Sazili Shahibi, Mardzuki Mazlan , Khairul Mizan Taib… [et.al].
title_sort	information in advertising industry to fulfill consumers business information needs / mohd sazili shahibi, mardzuki mazlan , khairul mizan taib… [et.al].
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/3521/ http://ir.uitm.edu.my/id/eprint/3521/1/K_MOHD%20SAZILI%20SHAHIBI%20A-LIEP%20IM%2011.pdf
first_indexed	2023-09-18T22:46:40Z
last_indexed	2023-09-18T22:46:40Z
_version_	1777417271068590080

Information in advertising industry to fulfill consumers business information needs / Mohd Sazili Shahibi, Mardzuki Mazlan , Khairul Mizan Taib… [et.al].

Similar Items