Customer's perception towards merchandise presentation of men department at Mun Loong, Hankyu Jaya , Bangsar / Ratno Affendi Kamarudin
Consumer shopping behavior such as the choice of store is influenced by their perceptions of those stores. Perception is a complex process by which people select, organize and interpret sensory stimulation into a meaningful picture of the world. An understanding of consumer perceptions is important...
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
1998
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/519/ http://ir.uitm.edu.my/id/eprint/519/1/PPb_RATNO%20AFFENDI%20KAMARUDIN%20BM%2098_5%20P01.pdf |
| id |
uitm-519 |
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| recordtype |
eprints |
| spelling |
uitm-5192018-10-23T03:20:17Z http://ir.uitm.edu.my/id/eprint/519/ Customer's perception towards merchandise presentation of men department at Mun Loong, Hankyu Jaya , Bangsar / Ratno Affendi Kamarudin Kamarudin, Ratno Affendi Marketing Consumer shopping behavior such as the choice of store is influenced by their perceptions of those stores. Perception is a complex process by which people select, organize and interpret sensory stimulation into a meaningful picture of the world. An understanding of consumer perceptions is important to the retailer as a customer's decision to made a purchasing on merchandising will be influenced to a large extent by the way he perceives the product. His perceptions will not affect on their quality, style and design but also by the attributes which the successful retailer is able to lead a product through display, pricing and other tools of support The purpose of project paper, is to study about how the customer perceive this department towards the display, variety , store atmosphere, staff and merchandise presentations. Faculty of Business and Management 1998 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/519/1/PPb_RATNO%20AFFENDI%20KAMARUDIN%20BM%2098_5%20P01.pdf Kamarudin, Ratno Affendi (1998) Customer's perception towards merchandise presentation of men department at Mun Loong, Hankyu Jaya , Bangsar / Ratno Affendi Kamarudin. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Marketing |
| spellingShingle |
Marketing Kamarudin, Ratno Affendi Customer's perception towards merchandise presentation of men department at Mun Loong, Hankyu Jaya , Bangsar / Ratno Affendi Kamarudin |
| description |
Consumer shopping behavior such as the choice of store is influenced by their perceptions of those stores. Perception is a complex process by which people select, organize and interpret sensory stimulation into a meaningful picture of the world. An understanding of consumer perceptions is important to the retailer as a customer's decision to made a purchasing on merchandising will be influenced to a large extent by the way he perceives the product. His perceptions will not affect on their quality, style and design but also by the attributes which the successful retailer is able to lead a product through display, pricing and other tools of support The purpose of project paper, is to study about how the customer perceive this department towards the display, variety , store atmosphere, staff and merchandise presentations. |
| format |
Student Project |
| author |
Kamarudin, Ratno Affendi |
| author_facet |
Kamarudin, Ratno Affendi |
| author_sort |
Kamarudin, Ratno Affendi |
| title |
Customer's perception towards merchandise presentation of men department at Mun Loong, Hankyu Jaya , Bangsar / Ratno Affendi Kamarudin |
| title_short |
Customer's perception towards merchandise presentation of men department at Mun Loong, Hankyu Jaya , Bangsar / Ratno Affendi Kamarudin |
| title_full |
Customer's perception towards merchandise presentation of men department at Mun Loong, Hankyu Jaya , Bangsar / Ratno Affendi Kamarudin |
| title_fullStr |
Customer's perception towards merchandise presentation of men department at Mun Loong, Hankyu Jaya , Bangsar / Ratno Affendi Kamarudin |
| title_full_unstemmed |
Customer's perception towards merchandise presentation of men department at Mun Loong, Hankyu Jaya , Bangsar / Ratno Affendi Kamarudin |
| title_sort |
customer's perception towards merchandise presentation of men department at mun loong, hankyu jaya , bangsar / ratno affendi kamarudin |
| publisher |
Faculty of Business and Management |
| publishDate |
1998 |
| url |
http://ir.uitm.edu.my/id/eprint/519/ http://ir.uitm.edu.my/id/eprint/519/1/PPb_RATNO%20AFFENDI%20KAMARUDIN%20BM%2098_5%20P01.pdf |
| first_indexed |
2023-09-18T22:44:35Z |
| last_indexed |
2023-09-18T22:44:35Z |
| _version_ |
1777417139756466176 |