After sales service: the satisfaction of Proton Saga owners / Rosmahadi Mamat @ Mohamed
The consumer today is more discerning - and in making a decision to purchase any product be it cars, electrical or electronic goods - he looks not just for a brand name but more importantly the quality of after sales service. Many a product claiming to have the latest technological innovation has m...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
1988
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| Online Access: | http://ir.uitm.edu.my/id/eprint/533/ http://ir.uitm.edu.my/id/eprint/533/1/PPb_ROSMAHADI%20MAMAT%20BM%2088_5%20P01.pdf |
| Summary: | The consumer today is more discerning - and in making
a decision to purchase any product be it cars, electrical or electronic goods - he looks not just for a brand name but more importantly the quality of after sales service. Many a product claiming to have the latest technological innovation has met with a lost in the marketplace because of the manufacturer's or the distributor's inability to ensure an effective after sales service. |
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