Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman

e-CRM is an Electronic Customer Relations Management solution, specifically designed and developed to suit all front and back office needs. e-CRM will assist in maintaining and organizing all sales leads, customer base information, list of products, quotation generating and tracking and compet...

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Main Author:	Engku Abdul Rahman, Engku Badrul Nizam
Format:	Thesis
Language:	English
Published:	2005
Online Access:	http://ir.uitm.edu.my/id/eprint/724/ http://ir.uitm.edu.my/id/eprint/724/1/TD_ENGKU%20BADRUL%20NIZAM%20ENGKU%20ABDUL%20RAHMAN%20CS%2005_5.pdf

id	uitm-724
recordtype	eprints
spelling	uitm-7242017-05-04T09:14:32Z http://ir.uitm.edu.my/id/eprint/724/ Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman Engku Abdul Rahman, Engku Badrul Nizam e-CRM is an Electronic Customer Relations Management solution, specifically designed and developed to suit all front and back office needs. e-CRM will assist in maintaining and organizing all sales leads, customer base information, list of products, quotation generating and tracking and competitor analysis. With eCRM, organizations can have instant access to up-to-date information and all the latest on-goings of the organization, at anytime and anywhere. This system is made to facilitate retaining existing customers, and also broadens organization's prospects in the current challenging global market. It is fully equipped with the latest technology to vastly enhance organizations' competitive advantage, while maximizing overall operational efficiency and substantially reducing unnecessary overhead costs. e-CRM enables organizations to foster a more fruitful relationship with their customer, while simultaneously monitoring and boost customers' satisfaction of the products and services. This research will investigate the implementation of e-CRM by the main retailing sector in Malaysia, focusing on area of Klang valley. The issues such as the way of implementation, risks, risks management and customers feedback will be discusses by the researcher. The recommendation about the implementation also included upon this research. 2005 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/724/1/TD_ENGKU%20BADRUL%20NIZAM%20ENGKU%20ABDUL%20RAHMAN%20CS%2005_5.pdf Engku Abdul Rahman, Engku Badrul Nizam (2005) Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman. Degree thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	e-CRM is an Electronic Customer Relations Management solution, specifically designed and developed to suit all front and back office needs. e-CRM will assist in maintaining and organizing all sales leads, customer base information, list of products, quotation generating and tracking and competitor analysis. With eCRM, organizations can have instant access to up-to-date information and all the latest on-goings of the organization, at anytime and anywhere. This system is made to facilitate retaining existing customers, and also broadens organization's prospects in the current challenging global market. It is fully equipped with the latest technology to vastly enhance organizations' competitive advantage, while maximizing overall operational efficiency and substantially reducing unnecessary overhead costs. e-CRM enables organizations to foster a more fruitful relationship with their customer, while simultaneously monitoring and boost customers' satisfaction of the products and services. This research will investigate the implementation of e-CRM by the main retailing sector in Malaysia, focusing on area of Klang valley. The issues such as the way of implementation, risks, risks management and customers feedback will be discusses by the researcher. The recommendation about the implementation also included upon this research.
format	Thesis
author	Engku Abdul Rahman, Engku Badrul Nizam
spellingShingle	Engku Abdul Rahman, Engku Badrul Nizam Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman
author_facet	Engku Abdul Rahman, Engku Badrul Nizam
author_sort	Engku Abdul Rahman, Engku Badrul Nizam
title	Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman
title_short	Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman
title_full	Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman
title_fullStr	Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman
title_full_unstemmed	Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman
title_sort	electronic customer relationship (e-crm): a pulse on the retailing community / engku badrul nizam engku abdul rahman
publishDate	2005
url	http://ir.uitm.edu.my/id/eprint/724/ http://ir.uitm.edu.my/id/eprint/724/1/TD_ENGKU%20BADRUL%20NIZAM%20ENGKU%20ABDUL%20RAHMAN%20CS%2005_5.pdf
first_indexed	2023-09-18T22:44:56Z
last_indexed	2023-09-18T22:44:56Z
_version_	1777417161753493504

Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman

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