A study on the customer perception towards service quality at Business Management Department Majlis Bandaraya Alor Star / Noorashikin Harun @ Che Ani
Service is an identifiable, intangible activity that is the main objective of transaction that serve to meet the needs of customers. Service quality is the ability of the organization to meet or exceed customer expectations. Research into what represents quality in service delivery has demonstrat...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management, UiTM Perlis
2005
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| Online Access: | http://ir.uitm.edu.my/id/eprint/7250/ http://ir.uitm.edu.my/id/eprint/7250/1/PPb_NOORASHIKIN%20HARUN%20%40%20CHE%20ANI%20BM%2005_5.pdf |