Visitors’ use of information kiosk at Melaka town heritage sites / Mohd Hasrul Yushairi Johari ... [et al.]
The advancement in information and communication technology (ICT) has garnered much interest in various fields. Tourism arena is one of the many fields in which ICT has become a subject of interest. Although in the late 90’s and in the early 21st century virtual tourism was predicted to have a ma...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institute of Business Excellence and UPENA
2010
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/868/ http://ir.uitm.edu.my/id/eprint/868/1/AJ_MOHD%20HASRUL%20YUSHAIRI%20JOHARI%20BMQR%20IBE%2010.pdf |
| id |
uitm-868 |
|---|---|
| recordtype |
eprints |
| spelling |
uitm-8682018-11-05T07:49:24Z http://ir.uitm.edu.my/id/eprint/868/ Visitors’ use of information kiosk at Melaka town heritage sites / Mohd Hasrul Yushairi Johari ... [et al.] Johari, Mohd Hasrul Yushairi Mat Roni, Mohd Saiyidi Mokhtar Ahmad, Amiruddin Md. Hasim, Ahmad Khairuman Recreational areas and facilities. Recreation centers Online information services industry. Including Internet service providers The advancement in information and communication technology (ICT) has garnered much interest in various fields. Tourism arena is one of the many fields in which ICT has become a subject of interest. Although in the late 90’s and in the early 21st century virtual tourism was predicted to have a major impact, traditional visit to places of attraction still remains popular. Therefore, the visitor’s appreciation and knowledge on certain places of attraction may improve through an integration of virtual tourism into a conventional physical movement. This will later could help induce further interest to visit. This integration can take in many forms. One of the many significant approaches to this method is to deploy an ICT based information kiosk. Adapting the intrinsic value of information through the information kiosk however, requires more than just the technology. Social norms and user behaviour has to be adequately studied in order to better understand the visitors intention and likelihood to use such technology. Perhaps, the deployment of such technology is viewed as a catalyst to lure interest among visitors to heritage sites. Therefore, understanding the social behaviour among visitors would contribute useful information on the technical aspects of the kiosk such as design, concept and content. Several theories of social behaviour are studied and the most applicable theory is used to explain the intention and the actual use of the kiosk. Derived from the Theory of Reasoned Action which is later refined into Theory of Planned Behaviour, a model called Unified Theory of Acceptance and Use of Technology (UTAUT) is adapted in this study. The use of UTAUT is considered appropriate in current study as it incorporates several parameters that help to explain the use of an ICT based information kiosk among visitors. Institute of Business Excellence and UPENA 2010 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/868/1/AJ_MOHD%20HASRUL%20YUSHAIRI%20JOHARI%20BMQR%20IBE%2010.pdf Johari, Mohd Hasrul Yushairi and Mat Roni, Mohd Saiyidi Mokhtar and Ahmad, Amiruddin and Md. Hasim, Ahmad Khairuman (2010) Visitors’ use of information kiosk at Melaka town heritage sites / Mohd Hasrul Yushairi Johari ... [et al.]. Business and Management Quarterly Review (BMQR), 1 (2). pp. 54-67. |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Recreational areas and facilities. Recreation centers Online information services industry. Including Internet service providers |
| spellingShingle |
Recreational areas and facilities. Recreation centers Online information services industry. Including Internet service providers Johari, Mohd Hasrul Yushairi Mat Roni, Mohd Saiyidi Mokhtar Ahmad, Amiruddin Md. Hasim, Ahmad Khairuman Visitors’ use of information kiosk at Melaka town heritage sites / Mohd Hasrul Yushairi Johari ... [et al.] |
| description |
The advancement in information and communication technology (ICT) has garnered much
interest in various fields. Tourism arena is one of the many fields in which ICT has
become a subject of interest. Although in the late 90’s and in the early 21st century virtual
tourism was predicted to have a major impact, traditional visit to places of attraction still
remains popular. Therefore, the visitor’s appreciation and knowledge on certain places of
attraction may improve through an integration of virtual tourism into a conventional
physical movement. This will later could help induce further interest to visit. This
integration can take in many forms. One of the many significant approaches to this
method is to deploy an ICT based information kiosk. Adapting the intrinsic value of
information through the information kiosk however, requires more than just the
technology. Social norms and user behaviour has to be adequately studied in order to
better understand the visitors intention and likelihood to use such technology. Perhaps,
the deployment of such technology is viewed as a catalyst to lure interest among visitors to
heritage sites. Therefore, understanding the social behaviour among visitors would
contribute useful information on the technical aspects of the kiosk such as design, concept
and content. Several theories of social behaviour are studied and the most applicable
theory is used to explain the intention and the actual use of the kiosk. Derived from the
Theory of Reasoned Action which is later refined into Theory of Planned Behaviour, a
model called Unified Theory of Acceptance and Use of Technology (UTAUT) is adapted in
this study. The use of UTAUT is considered appropriate in current study as it incorporates
several parameters that help to explain the use of an ICT based information kiosk among
visitors. |
| format |
Article |
| author |
Johari, Mohd Hasrul Yushairi Mat Roni, Mohd Saiyidi Mokhtar Ahmad, Amiruddin Md. Hasim, Ahmad Khairuman |
| author_facet |
Johari, Mohd Hasrul Yushairi Mat Roni, Mohd Saiyidi Mokhtar Ahmad, Amiruddin Md. Hasim, Ahmad Khairuman |
| author_sort |
Johari, Mohd Hasrul Yushairi |
| title |
Visitors’ use of information kiosk at Melaka town heritage sites / Mohd Hasrul Yushairi Johari ... [et al.] |
| title_short |
Visitors’ use of information kiosk at Melaka town heritage sites / Mohd Hasrul Yushairi Johari ... [et al.] |
| title_full |
Visitors’ use of information kiosk at Melaka town heritage sites / Mohd Hasrul Yushairi Johari ... [et al.] |
| title_fullStr |
Visitors’ use of information kiosk at Melaka town heritage sites / Mohd Hasrul Yushairi Johari ... [et al.] |
| title_full_unstemmed |
Visitors’ use of information kiosk at Melaka town heritage sites / Mohd Hasrul Yushairi Johari ... [et al.] |
| title_sort |
visitors’ use of information kiosk at melaka town heritage sites / mohd hasrul yushairi johari ... [et al.] |
| publisher |
Institute of Business Excellence and UPENA |
| publishDate |
2010 |
| url |
http://ir.uitm.edu.my/id/eprint/868/ http://ir.uitm.edu.my/id/eprint/868/1/AJ_MOHD%20HASRUL%20YUSHAIRI%20JOHARI%20BMQR%20IBE%2010.pdf |
| first_indexed |
2023-09-18T22:45:08Z |
| last_indexed |
2023-09-18T22:45:08Z |
| _version_ |
1777417174380445696 |