Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram
The purpose of this study is primarily to examine the effects of the top management behaviour on the levels of pre-purchase satisfaction and the service profit chain of MLM companies. The sampling size was 453 independent distributors of 25 MLM companies. This study has provided empirical evidence t...
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| Format: | Article |
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Faculty of Business Management
2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/8728/ |
