Persuasion strategies: use of negative forces in scam e-mails
The 21st century globalisation strongly influences the world as a result of highly improved technology and communications which made it possible for everyone involved to have equal access to a global market and information exchange via English. As a result, electronic communication has become par...
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Penerbit Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/10133/ http://journalarticle.ukm.my/10133/ http://journalarticle.ukm.my/10133/1/10325-33377-1-PB.pdf |
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ukm-101332017-02-21T03:48:15Z http://journalarticle.ukm.my/10133/ Persuasion strategies: use of negative forces in scam e-mails Chitchanok Naksawat, Songyut Akkakoson, Chek, Kim Loi The 21st century globalisation strongly influences the world as a result of highly improved technology and communications which made it possible for everyone involved to have equal access to a global market and information exchange via English. As a result, electronic communication has become part of the present-day multinational professionals of all fields who work daily in front of their digital monitors. At times, these professionals may receive Nigerian 419 scam e-mails in which fraudsters target victims to make advance payments for financial gains that do not materialise. In these e-mails, situations in which persuasion techniques are intertwined are well crafted. As a result, the victim who is susceptible to the offer is more likely to respond and be lured into losing money eventually. The present study, consequently, analysed a corpus of 50 Nigerian 419 scam e-mails through a textual analysis to examine language aspects in terms of persuasion strategies fraudsters used as a compelling force to achieve their communicative purposes of lures and deceits. The study has revealed two major types of deceptive techniques which are used in combination, namely framing-rhetoric triggers, disguised as the traditional genre of electronic communications and human weakness-exploiting triggers, intended as incitement of recipients' emotions. Finally, the paper includes not only pedagogical suggestions for business English teachers when implementing classroom activities, but also warnings for either pre-experienced or experienced business professionals in relation to interpreting the unknown e-mails' messages they receive with great caution. Penerbit Universiti Kebangsaan Malaysia 2016-02 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10133/1/10325-33377-1-PB.pdf Chitchanok Naksawat, and Songyut Akkakoson, and Chek, Kim Loi (2016) Persuasion strategies: use of negative forces in scam e-mails. GEMA: Online Journal of Language Studies, 16 (1). pp. 1-17. ISSN 1675-8021 http://ejournal.ukm.my/gema/issue/view/750 |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Kebangasaan Malaysia |
| building |
UKM Institutional Repository |
| collection |
Online Access |
| language |
English |
| description |
The 21st century globalisation strongly influences the world as a result of highly improved
technology and communications which made it possible for everyone involved to have equal
access to a global market and information exchange via English. As a result,
electronic communication has become part of the present-day multinational professionals of
all fields who work daily in front of their digital monitors. At times, these professionals may
receive Nigerian 419 scam e-mails in which fraudsters target victims to
make advance payments for financial gains that do not materialise. In these e-mails,
situations in which persuasion techniques are intertwined are well crafted. As a result, the
victim who is susceptible to the offer is more likely to respond and be lured into losing
money eventually. The present study, consequently, analysed a corpus of 50 Nigerian 419
scam e-mails through a textual analysis to examine language aspects in terms of persuasion
strategies fraudsters used as a compelling force to achieve their communicative purposes of
lures and deceits. The study has revealed two major types of deceptive techniques which are
used in combination, namely framing-rhetoric triggers, disguised as the traditional genre of
electronic communications and human weakness-exploiting triggers, intended as incitement
of recipients' emotions. Finally, the paper includes not only pedagogical suggestions for
business English teachers when implementing classroom activities, but also warnings for
either pre-experienced or experienced business professionals in relation to interpreting the
unknown e-mails' messages they receive with great caution. |
| format |
Article |
| author |
Chitchanok Naksawat, Songyut Akkakoson, Chek, Kim Loi |
| spellingShingle |
Chitchanok Naksawat, Songyut Akkakoson, Chek, Kim Loi Persuasion strategies: use of negative forces in scam e-mails |
| author_facet |
Chitchanok Naksawat, Songyut Akkakoson, Chek, Kim Loi |
| author_sort |
Chitchanok Naksawat, |
| title |
Persuasion strategies: use of negative forces in scam e-mails |
| title_short |
Persuasion strategies: use of negative forces in scam e-mails |
| title_full |
Persuasion strategies: use of negative forces in scam e-mails |
| title_fullStr |
Persuasion strategies: use of negative forces in scam e-mails |
| title_full_unstemmed |
Persuasion strategies: use of negative forces in scam e-mails |
| title_sort |
persuasion strategies: use of negative forces in scam e-mails |
| publisher |
Penerbit Universiti Kebangsaan Malaysia |
| publishDate |
2016 |
| url |
http://journalarticle.ukm.my/10133/ http://journalarticle.ukm.my/10133/ http://journalarticle.ukm.my/10133/1/10325-33377-1-PB.pdf |
| first_indexed |
2023-09-18T19:56:38Z |
| last_indexed |
2023-09-18T19:56:38Z |
| _version_ |
1777406573194248192 |