Assessing the quality of trust features on website content of top hospitals for medical tourism consumers

Searching for health information online is one of the most common activities on the internet; therefore, continuous evaluation of the quality of information provided in these health websites is indeed important. In the context of medical tourism, trust is a particularly important feature of quality...

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Main Authors:	Moslehifar, Mohammad Ali, Noor Aireen Ibrahim, Shanti C. Sandaran
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/10484/ http://journalarticle.ukm.my/10484/ http://journalarticle.ukm.my/10484/1/14894-41143-1-SM.pdf

id	ukm-10484
recordtype	eprints
spelling	ukm-104842017-07-05T09:26:29Z http://journalarticle.ukm.my/10484/ Assessing the quality of trust features on website content of top hospitals for medical tourism consumers Moslehifar, Mohammad Ali Noor Aireen Ibrahim, Shanti C. Sandaran, Searching for health information online is one of the most common activities on the internet; therefore, continuous evaluation of the quality of information provided in these health websites is indeed important. In the context of medical tourism, trust is a particularly important feature of quality information. This becomes even more significant online as customers have to trust the information on the website, since tourism products are characterized by high intangibility before consumption. Although trust plays an essential role among health care providers and individuals who are seeking health care information; there is a question about what happens to trust once health information goes online. One possible reason is that people who seek information from web sites figure a sense of trust in the web sites they visited. As such, this research will assess the quality of trust features of the top 10 medical tourism website. Findings of the research showed variation in the level of quality of trust features on the web site with Gleneagles Hospital fulfilling the highest score of trust features, while the Asklepios Klinik Barmbek website scored the least. The findings of this study have significant implications for web site developers and medical tourism consumers. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10484/1/14894-41143-1-SM.pdf Moslehifar, Mohammad Ali and Noor Aireen Ibrahim, and Shanti C. Sandaran, (2016) Assessing the quality of trust features on website content of top hospitals for medical tourism consumers. Jurnal Komunikasi ; Malaysian Journal of Communication, 32 (1). pp. 469-489. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/818
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Searching for health information online is one of the most common activities on the internet; therefore, continuous evaluation of the quality of information provided in these health websites is indeed important. In the context of medical tourism, trust is a particularly important feature of quality information. This becomes even more significant online as customers have to trust the information on the website, since tourism products are characterized by high intangibility before consumption. Although trust plays an essential role among health care providers and individuals who are seeking health care information; there is a question about what happens to trust once health information goes online. One possible reason is that people who seek information from web sites figure a sense of trust in the web sites they visited. As such, this research will assess the quality of trust features of the top 10 medical tourism website. Findings of the research showed variation in the level of quality of trust features on the web site with Gleneagles Hospital fulfilling the highest score of trust features, while the Asklepios Klinik Barmbek website scored the least. The findings of this study have significant implications for web site developers and medical tourism consumers.
format	Article
author	Moslehifar, Mohammad Ali Noor Aireen Ibrahim, Shanti C. Sandaran,
spellingShingle	Moslehifar, Mohammad Ali Noor Aireen Ibrahim, Shanti C. Sandaran, Assessing the quality of trust features on website content of top hospitals for medical tourism consumers
author_facet	Moslehifar, Mohammad Ali Noor Aireen Ibrahim, Shanti C. Sandaran,
author_sort	Moslehifar, Mohammad Ali
title	Assessing the quality of trust features on website content of top hospitals for medical tourism consumers
title_short	Assessing the quality of trust features on website content of top hospitals for medical tourism consumers
title_full	Assessing the quality of trust features on website content of top hospitals for medical tourism consumers
title_fullStr	Assessing the quality of trust features on website content of top hospitals for medical tourism consumers
title_full_unstemmed	Assessing the quality of trust features on website content of top hospitals for medical tourism consumers
title_sort	assessing the quality of trust features on website content of top hospitals for medical tourism consumers
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2016
url	http://journalarticle.ukm.my/10484/ http://journalarticle.ukm.my/10484/ http://journalarticle.ukm.my/10484/1/14894-41143-1-SM.pdf
first_indexed	2023-09-18T19:57:33Z
last_indexed	2023-09-18T19:57:33Z
_version_	1777406631023214592

Assessing the quality of trust features on website content of top hospitals for medical tourism consumers

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