Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study

Local TV programmes in Indonesia have grown rapidly along with the advent of local TV stations. The diversity of content in local TV broadcasting allows for more choices for viewers and these program offers more content variety. However, in order to make local TV programs more competitive with the i...

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Main Authors:	Abdussalam, Surokim, Wahyudi, Muhtar
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/10490/ http://journalarticle.ukm.my/10490/ http://journalarticle.ukm.my/10490/1/14901-41158-1-SM.pdf

id	ukm-10490
recordtype	eprints
spelling	ukm-104902017-07-05T09:34:38Z http://journalarticle.ukm.my/10490/ Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study Abdussalam, Surokim Wahyudi, Muhtar Local TV programmes in Indonesia have grown rapidly along with the advent of local TV stations. The diversity of content in local TV broadcasting allows for more choices for viewers and these program offers more content variety. However, in order to make local TV programs more competitive with the international programmes, TV producers should be more strategic in developing their content. This study delved into the principles and strategies used by local TV in East Java using constructivist paradigm. Data was obtained through interviews, observation and focus group discussions (FGD). Results showed that local TV programmes can be developed professionally based on seven principles i.e. entertaining, educating, reality, proximity, interactive, youth, and sustainable. Meanwhile, strategy can be developed through creativity, empathetic, fanatism, community, sharing and participation, positioning, branding-color, scheduling, unique actor, local dialect, gifts, research, networking, and economy. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10490/1/14901-41158-1-SM.pdf Abdussalam, Surokim and Wahyudi, Muhtar (2016) Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study. Jurnal Komunikasi ; Malaysian Journal of Communication, 32 (1). pp. 207-231. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/818
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Local TV programmes in Indonesia have grown rapidly along with the advent of local TV stations. The diversity of content in local TV broadcasting allows for more choices for viewers and these program offers more content variety. However, in order to make local TV programs more competitive with the international programmes, TV producers should be more strategic in developing their content. This study delved into the principles and strategies used by local TV in East Java using constructivist paradigm. Data was obtained through interviews, observation and focus group discussions (FGD). Results showed that local TV programmes can be developed professionally based on seven principles i.e. entertaining, educating, reality, proximity, interactive, youth, and sustainable. Meanwhile, strategy can be developed through creativity, empathetic, fanatism, community, sharing and participation, positioning, branding-color, scheduling, unique actor, local dialect, gifts, research, networking, and economy.
format	Article
author	Abdussalam, Surokim Wahyudi, Muhtar
spellingShingle	Abdussalam, Surokim Wahyudi, Muhtar Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study
author_facet	Abdussalam, Surokim Wahyudi, Muhtar
author_sort	Abdussalam, Surokim
title	Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study
title_short	Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study
title_full	Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study
title_fullStr	Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study
title_full_unstemmed	Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study
title_sort	principles and strategies of creative broadcasting program for indonesian local tv: a descriptive study
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2016
url	http://journalarticle.ukm.my/10490/ http://journalarticle.ukm.my/10490/ http://journalarticle.ukm.my/10490/1/14901-41158-1-SM.pdf
first_indexed	2023-09-18T19:57:34Z
last_indexed	2023-09-18T19:57:34Z
_version_	1777406631941767168

Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study

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