Local-global media images: mediating notions of hope and change among rural youths in Sabah

This article is about identity and lifestyles formation among rural youths in Sabah through their use of the global-local media images in the midst of living in remote places with little socio-economic activities. The key issue here is to identify to what extent globalization have reached into th...

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Main Authors:	Haryati Abdul Karim, Kntayya Mariappan, Diana Peters, Suhaimi Salleh, Mohd Hanafi Jumrah, Adi Jafar
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/10502/ http://journalarticle.ukm.my/10502/ http://journalarticle.ukm.my/10502/1/16472-46284-1-SM.pdf

id	ukm-10502
recordtype	eprints
spelling	ukm-105022017-07-10T03:12:40Z http://journalarticle.ukm.my/10502/ Local-global media images: mediating notions of hope and change among rural youths in Sabah Haryati Abdul Karim, Kntayya Mariappan, Diana Peters, Suhaimi Salleh, Mohd Hanafi Jumrah, Adi Jafar, This article is about identity and lifestyles formation among rural youths in Sabah through their use of the global-local media images in the midst of living in remote places with little socio-economic activities. The key issue here is to identify to what extent globalization have reached into the lives of rural youths and how these developments have shaped their identity. Findings presented are a combination of quantitative and qualitative data that has been collected over a span of two years beginning 2013. In terms of their media consumption pattern, globalizations have indeed penetrated into the lives of rural youths where almost 70 percent of them are said to have enjoyed a variety of Asian and Western television programs. However, in an interview with 40 informants, out of 38 media images shown, only one girl picked images of an all girls K-pop group as representing who she is. Rather, it was media images of U.S president Barack Obama, Disneyland, Japan and Eiffel Tower that was frequently selected as representing their identity. The reason for this is because these images mediate notions of ‘hope’ and ‘change’ for these youths, who experienced social exclusion. Thus, the main issue concerning globalization, is not about cultural imperialism but how rural youths appropriated global cultures from the media to communicate their local condition in line with Kraidy’s (2002: 17) notion of ‘cultural hybridity’ as a “communicative practice”. Rural youths may appropriate global media content, but it is used to articulate their hope for a better future. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10502/1/16472-46284-1-SM.pdf Haryati Abdul Karim, and Kntayya Mariappan, and Diana Peters, and Suhaimi Salleh, and Mohd Hanafi Jumrah, and Adi Jafar, (2016) Local-global media images: mediating notions of hope and change among rural youths in Sabah. Jurnal Komunikasi ; Malaysian Journal of Communication, 32 (2). pp. 202-223. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/877
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	This article is about identity and lifestyles formation among rural youths in Sabah through their use of the global-local media images in the midst of living in remote places with little socio-economic activities. The key issue here is to identify to what extent globalization have reached into the lives of rural youths and how these developments have shaped their identity. Findings presented are a combination of quantitative and qualitative data that has been collected over a span of two years beginning 2013. In terms of their media consumption pattern, globalizations have indeed penetrated into the lives of rural youths where almost 70 percent of them are said to have enjoyed a variety of Asian and Western television programs. However, in an interview with 40 informants, out of 38 media images shown, only one girl picked images of an all girls K-pop group as representing who she is. Rather, it was media images of U.S president Barack Obama, Disneyland, Japan and Eiffel Tower that was frequently selected as representing their identity. The reason for this is because these images mediate notions of ‘hope’ and ‘change’ for these youths, who experienced social exclusion. Thus, the main issue concerning globalization, is not about cultural imperialism but how rural youths appropriated global cultures from the media to communicate their local condition in line with Kraidy’s (2002: 17) notion of ‘cultural hybridity’ as a “communicative practice”. Rural youths may appropriate global media content, but it is used to articulate their hope for a better future.
format	Article
author	Haryati Abdul Karim, Kntayya Mariappan, Diana Peters, Suhaimi Salleh, Mohd Hanafi Jumrah, Adi Jafar,
spellingShingle	Haryati Abdul Karim, Kntayya Mariappan, Diana Peters, Suhaimi Salleh, Mohd Hanafi Jumrah, Adi Jafar, Local-global media images: mediating notions of hope and change among rural youths in Sabah
author_facet	Haryati Abdul Karim, Kntayya Mariappan, Diana Peters, Suhaimi Salleh, Mohd Hanafi Jumrah, Adi Jafar,
author_sort	Haryati Abdul Karim,
title	Local-global media images: mediating notions of hope and change among rural youths in Sabah
title_short	Local-global media images: mediating notions of hope and change among rural youths in Sabah
title_full	Local-global media images: mediating notions of hope and change among rural youths in Sabah
title_fullStr	Local-global media images: mediating notions of hope and change among rural youths in Sabah
title_full_unstemmed	Local-global media images: mediating notions of hope and change among rural youths in Sabah
title_sort	local-global media images: mediating notions of hope and change among rural youths in sabah
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2016
url	http://journalarticle.ukm.my/10502/ http://journalarticle.ukm.my/10502/ http://journalarticle.ukm.my/10502/1/16472-46284-1-SM.pdf
first_indexed	2023-09-18T19:57:36Z
last_indexed	2023-09-18T19:57:36Z
_version_	1777406633732734976

Local-global media images: mediating notions of hope and change among rural youths in Sabah

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