Relationship maintenance strategies in web sites of companies listed on Bursa Malaysia

Effective relationship maintenance strategies between organisations and its public are able to help organisations to achieve its goals. In this study, researchers examined public relation strategies used by Malaysian companies to build their relationship with stakeholders through company websites...

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Main Authors:	Dian Mariesta, Emma Mohamad, Arina Anis Azlan
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/10503/ http://journalarticle.ukm.my/10503/ http://journalarticle.ukm.my/10503/1/16473-46286-1-SM.pdf

id	ukm-10503
recordtype	eprints
spelling	ukm-105032017-07-07T08:55:50Z http://journalarticle.ukm.my/10503/ Relationship maintenance strategies in web sites of companies listed on Bursa Malaysia Dian Mariesta, Emma Mohamad, Arina Anis Azlan, Effective relationship maintenance strategies between organisations and its public are able to help organisations to achieve its goals. In this study, researchers examined public relation strategies used by Malaysian companies to build their relationship with stakeholders through company websites. Based on Hon & Grunig’s relationship maintenance strategies, researchers analysed whether companies listed on Bursa Malaysia are utilising these strategies, and if so, how did they go about it? Quantitative content analysis was conducted to measure these strategies on 199 companies chosen using stratified sampling technique. The study found that access is the most commonly used strategy by companies listed on Bursa Malaysia, meanwhile a significant difference was observed among listed companies in terms of openness, networking and assurance strategies. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10503/1/16473-46286-1-SM.pdf Dian Mariesta, and Emma Mohamad, and Arina Anis Azlan, (2016) Relationship maintenance strategies in web sites of companies listed on Bursa Malaysia. Jurnal Komunikasi ; Malaysian Journal of Communication, 32 (2). pp. 224-239. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/877
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Effective relationship maintenance strategies between organisations and its public are able to help organisations to achieve its goals. In this study, researchers examined public relation strategies used by Malaysian companies to build their relationship with stakeholders through company websites. Based on Hon & Grunig’s relationship maintenance strategies, researchers analysed whether companies listed on Bursa Malaysia are utilising these strategies, and if so, how did they go about it? Quantitative content analysis was conducted to measure these strategies on 199 companies chosen using stratified sampling technique. The study found that access is the most commonly used strategy by companies listed on Bursa Malaysia, meanwhile a significant difference was observed among listed companies in terms of openness, networking and assurance strategies.
format	Article
author	Dian Mariesta, Emma Mohamad, Arina Anis Azlan,
spellingShingle	Dian Mariesta, Emma Mohamad, Arina Anis Azlan, Relationship maintenance strategies in web sites of companies listed on Bursa Malaysia
author_facet	Dian Mariesta, Emma Mohamad, Arina Anis Azlan,
author_sort	Dian Mariesta,
title	Relationship maintenance strategies in web sites of companies listed on Bursa Malaysia
title_short	Relationship maintenance strategies in web sites of companies listed on Bursa Malaysia
title_full	Relationship maintenance strategies in web sites of companies listed on Bursa Malaysia
title_fullStr	Relationship maintenance strategies in web sites of companies listed on Bursa Malaysia
title_full_unstemmed	Relationship maintenance strategies in web sites of companies listed on Bursa Malaysia
title_sort	relationship maintenance strategies in web sites of companies listed on bursa malaysia
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2016
url	http://journalarticle.ukm.my/10503/ http://journalarticle.ukm.my/10503/ http://journalarticle.ukm.my/10503/1/16473-46286-1-SM.pdf
first_indexed	2023-09-18T19:57:36Z
last_indexed	2023-09-18T19:57:36Z
_version_	1777406633878487040

Relationship maintenance strategies in web sites of companies listed on Bursa Malaysia

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