The exposure of media frames among Malaysian bloggers pre and post 13th General Election
Blog began to attract people in Malaysia in 1998 when bloggers actively wrote about political matters and current issues. Blogs have then become an influential medium of news reporting after the mass community rejects mainstream media which often shows favoritism to the government party. This pap...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/10513/ http://journalarticle.ukm.my/10513/ http://journalarticle.ukm.my/10513/1/16490-46325-1-SM.pdf |
| Summary: | Blog began to attract people in Malaysia in 1998 when bloggers actively wrote about
political matters and current issues. Blogs have then become an influential medium of
news reporting after the mass community rejects mainstream media which often
shows favoritism to the government party. This paper examines how a generic frames
used by the bloggers in Malaysia pre and post 13th General Election (GE). A
comparison on two groups of blog is made which involved Pro- Barisan Nasional (BN)
and Pro- Pakatan Rakyat (PR) to see the differences in the use of frames by the
bloggers. Five generic frames with 20 attributes statement by Semetko & Valkenburg
has been adapted in this study. Quantitative content analysis approach was used and
the results showed that conflict frame and responsibility frame are at a relatively high
level use while the human interest frame, morality frame and economic consequences
frame are at the low level of use. However, there are some differences in terms of the
use of frames by both groups of blogger even at different political views. The results
of the study clearly show that both groups of bloggers have emphasized more conflict
frames in all the issues debated. |
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