The exposure of media frames among Malaysian bloggers pre and post 13th General Election

Blog began to attract people in Malaysia in 1998 when bloggers actively wrote about political matters and current issues. Blogs have then become an influential medium of news reporting after the mass community rejects mainstream media which often shows favoritism to the government party. This pap...

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Main Authors:	Muhammad Hakimi Tew Abdullah, Abdul Latiff Ahmad, Chang, Peng Kee
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/10513/ http://journalarticle.ukm.my/10513/ http://journalarticle.ukm.my/10513/1/16490-46325-1-SM.pdf

id	ukm-10513
recordtype	eprints
spelling	ukm-105132017-07-07T09:00:53Z http://journalarticle.ukm.my/10513/ The exposure of media frames among Malaysian bloggers pre and post 13th General Election Muhammad Hakimi Tew Abdullah, Abdul Latiff Ahmad, Chang, Peng Kee Blog began to attract people in Malaysia in 1998 when bloggers actively wrote about political matters and current issues. Blogs have then become an influential medium of news reporting after the mass community rejects mainstream media which often shows favoritism to the government party. This paper examines how a generic frames used by the bloggers in Malaysia pre and post 13th General Election (GE). A comparison on two groups of blog is made which involved Pro- Barisan Nasional (BN) and Pro- Pakatan Rakyat (PR) to see the differences in the use of frames by the bloggers. Five generic frames with 20 attributes statement by Semetko & Valkenburg has been adapted in this study. Quantitative content analysis approach was used and the results showed that conflict frame and responsibility frame are at a relatively high level use while the human interest frame, morality frame and economic consequences frame are at the low level of use. However, there are some differences in terms of the use of frames by both groups of blogger even at different political views. The results of the study clearly show that both groups of bloggers have emphasized more conflict frames in all the issues debated. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10513/1/16490-46325-1-SM.pdf Muhammad Hakimi Tew Abdullah, and Abdul Latiff Ahmad, and Chang, Peng Kee (2016) The exposure of media frames among Malaysian bloggers pre and post 13th General Election. Jurnal Komunikasi ; Malaysian Journal of Communication, 32 (2). pp. 425-452. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/877
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Blog began to attract people in Malaysia in 1998 when bloggers actively wrote about political matters and current issues. Blogs have then become an influential medium of news reporting after the mass community rejects mainstream media which often shows favoritism to the government party. This paper examines how a generic frames used by the bloggers in Malaysia pre and post 13th General Election (GE). A comparison on two groups of blog is made which involved Pro- Barisan Nasional (BN) and Pro- Pakatan Rakyat (PR) to see the differences in the use of frames by the bloggers. Five generic frames with 20 attributes statement by Semetko & Valkenburg has been adapted in this study. Quantitative content analysis approach was used and the results showed that conflict frame and responsibility frame are at a relatively high level use while the human interest frame, morality frame and economic consequences frame are at the low level of use. However, there are some differences in terms of the use of frames by both groups of blogger even at different political views. The results of the study clearly show that both groups of bloggers have emphasized more conflict frames in all the issues debated.
format	Article
author	Muhammad Hakimi Tew Abdullah, Abdul Latiff Ahmad, Chang, Peng Kee
spellingShingle	Muhammad Hakimi Tew Abdullah, Abdul Latiff Ahmad, Chang, Peng Kee The exposure of media frames among Malaysian bloggers pre and post 13th General Election
author_facet	Muhammad Hakimi Tew Abdullah, Abdul Latiff Ahmad, Chang, Peng Kee
author_sort	Muhammad Hakimi Tew Abdullah,
title	The exposure of media frames among Malaysian bloggers pre and post 13th General Election
title_short	The exposure of media frames among Malaysian bloggers pre and post 13th General Election
title_full	The exposure of media frames among Malaysian bloggers pre and post 13th General Election
title_fullStr	The exposure of media frames among Malaysian bloggers pre and post 13th General Election
title_full_unstemmed	The exposure of media frames among Malaysian bloggers pre and post 13th General Election
title_sort	exposure of media frames among malaysian bloggers pre and post 13th general election
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2016
url	http://journalarticle.ukm.my/10513/ http://journalarticle.ukm.my/10513/ http://journalarticle.ukm.my/10513/1/16490-46325-1-SM.pdf
first_indexed	2023-09-18T19:57:37Z
last_indexed	2023-09-18T19:57:37Z
_version_	1777406635317133312

The exposure of media frames among Malaysian bloggers pre and post 13th General Election

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