The implications of MPB structural transformation on TV programming

This paper focuses on the transformation of media organisations in Malaysia and the implications on media content through the debate of the political economy of media and globalisation of media content. The objectives of this study are to look at the aftermath of Media Prima Berhad’s structural c...

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Main Author:	Rosidayu Sabran
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/10520/ http://journalarticle.ukm.my/10520/ http://journalarticle.ukm.my/10520/1/16497-46342-1-SM.pdf

id	ukm-10520
recordtype	eprints
spelling	ukm-105202017-07-07T09:06:09Z http://journalarticle.ukm.my/10520/ The implications of MPB structural transformation on TV programming Rosidayu Sabran, This paper focuses on the transformation of media organisations in Malaysia and the implications on media content through the debate of the political economy of media and globalisation of media content. The objectives of this study are to look at the aftermath of Media Prima Berhad’s structural changes since the 1998 economic crisis and the transformations that occurred in the local broadcasting and content industries. Additionally, the identification of the implications of MPB transformation on its content, particularly the television programming of its four television stations will be discussed. Semi-structured interview and content analysis of TV programming approach were used to gather data. Two main findings were identified. MPB’s corporate expansion had concentrated the local television market. The adoption of a cost-saving strategy and sharing of resources have been the keys to success. MPB is an integrated media organisation that has performed horizontal and vertical integration to strengthen its performance within the local broadcasting industry. Repositioning of 8TV and TV9 has transformed the stations’ programming since conglomeration, whilst Chinese and religious programming emerged from the corporate expansion strategy. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10520/1/16497-46342-1-SM.pdf Rosidayu Sabran, (2016) The implications of MPB structural transformation on TV programming. Jurnal Komunikasi ; Malaysian Journal of Communication, 32 (2). pp. 606-628. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/877
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	This paper focuses on the transformation of media organisations in Malaysia and the implications on media content through the debate of the political economy of media and globalisation of media content. The objectives of this study are to look at the aftermath of Media Prima Berhad’s structural changes since the 1998 economic crisis and the transformations that occurred in the local broadcasting and content industries. Additionally, the identification of the implications of MPB transformation on its content, particularly the television programming of its four television stations will be discussed. Semi-structured interview and content analysis of TV programming approach were used to gather data. Two main findings were identified. MPB’s corporate expansion had concentrated the local television market. The adoption of a cost-saving strategy and sharing of resources have been the keys to success. MPB is an integrated media organisation that has performed horizontal and vertical integration to strengthen its performance within the local broadcasting industry. Repositioning of 8TV and TV9 has transformed the stations’ programming since conglomeration, whilst Chinese and religious programming emerged from the corporate expansion strategy.
format	Article
author	Rosidayu Sabran,
spellingShingle	Rosidayu Sabran, The implications of MPB structural transformation on TV programming
author_facet	Rosidayu Sabran,
author_sort	Rosidayu Sabran,
title	The implications of MPB structural transformation on TV programming
title_short	The implications of MPB structural transformation on TV programming
title_full	The implications of MPB structural transformation on TV programming
title_fullStr	The implications of MPB structural transformation on TV programming
title_full_unstemmed	The implications of MPB structural transformation on TV programming
title_sort	implications of mpb structural transformation on tv programming
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2016
url	http://journalarticle.ukm.my/10520/ http://journalarticle.ukm.my/10520/ http://journalarticle.ukm.my/10520/1/16497-46342-1-SM.pdf
first_indexed	2023-09-18T19:57:41Z
last_indexed	2023-09-18T19:57:41Z
_version_	1777406639167504384

The implications of MPB structural transformation on TV programming

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