Ethics in public relations and responsible advocacy theory
Ethics in public relations plays a vital role in human communication. It brings the credibility to organizations. It helps to establish faithful relationship between organizations and the public. Excellence in public relations can be achieved by ethical practices. Public relations organizations shou...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2017
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| Online Access: | http://journalarticle.ukm.my/10539/ http://journalarticle.ukm.my/10539/ http://journalarticle.ukm.my/10539/1/17158-48635-4-PB.pdf |
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ukm-10539 |
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eprints |
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ukm-105392017-07-11T09:01:20Z http://journalarticle.ukm.my/10539/ Ethics in public relations and responsible advocacy theory Haque, Md Shahidul Jamilah Ahmad, Ethics in public relations plays a vital role in human communication. It brings the credibility to organizations. It helps to establish faithful relationship between organizations and the public. Excellence in public relations can be achieved by ethical practices. Public relations organizations should follow code of ethics to provide reliable services to the target audience. Organizations need to ensure that the codes of ethics are practically implemented for the betterment of all the stakeholders. The responsible advocacy theory is one of the latest theories of ethics in public relations. It focuses on the responsibilities of public relations practitioners. It is based on three major principles of public relations ethics: the comparison of harms and benefits, respect of persons, and distributive justice. It encourages to avoid all harmful contents, guarantee the public interest, safeguard the human dignity and maintain justice in communication. This article highlights on the basic concepts of ethics in public relations, codes of ethics in different public relations organizations and key points of responsible advocacy theory. Penerbit Universiti Kebangsaan Malaysia 2017 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10539/1/17158-48635-4-PB.pdf Haque, Md Shahidul and Jamilah Ahmad, (2017) Ethics in public relations and responsible advocacy theory. Jurnal Komunikasi ; Malaysian Journal of Communication, 33 (1). pp. 147-157. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/901 |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Kebangasaan Malaysia |
| building |
UKM Institutional Repository |
| collection |
Online Access |
| language |
English |
| description |
Ethics in public relations plays a vital role in human communication. It brings the credibility to organizations. It helps to establish faithful relationship between organizations and the public. Excellence in public relations can be achieved by ethical practices. Public relations organizations should follow code of ethics to provide reliable services to the target audience. Organizations need to ensure that the codes of ethics are practically implemented for the betterment of all the stakeholders. The responsible advocacy theory is one of the latest theories of ethics in public relations. It focuses on the responsibilities of public relations practitioners. It is based on three major principles of public relations ethics: the comparison of harms and benefits, respect of persons, and distributive justice. It encourages to avoid all harmful contents, guarantee the public interest, safeguard the human dignity and maintain justice in communication. This article highlights on the basic concepts of ethics in public relations, codes of ethics in different public relations organizations and key points of responsible advocacy theory. |
| format |
Article |
| author |
Haque, Md Shahidul Jamilah Ahmad, |
| spellingShingle |
Haque, Md Shahidul Jamilah Ahmad, Ethics in public relations and responsible advocacy theory |
| author_facet |
Haque, Md Shahidul Jamilah Ahmad, |
| author_sort |
Haque, Md Shahidul |
| title |
Ethics in public relations and responsible advocacy theory |
| title_short |
Ethics in public relations and responsible advocacy theory |
| title_full |
Ethics in public relations and responsible advocacy theory |
| title_fullStr |
Ethics in public relations and responsible advocacy theory |
| title_full_unstemmed |
Ethics in public relations and responsible advocacy theory |
| title_sort |
ethics in public relations and responsible advocacy theory |
| publisher |
Penerbit Universiti Kebangsaan Malaysia |
| publishDate |
2017 |
| url |
http://journalarticle.ukm.my/10539/ http://journalarticle.ukm.my/10539/ http://journalarticle.ukm.my/10539/1/17158-48635-4-PB.pdf |
| first_indexed |
2023-09-18T19:57:44Z |
| last_indexed |
2023-09-18T19:57:44Z |
| _version_ |
1777406641955667968 |