Ethics in public relations and responsible advocacy theory
Ethics in public relations plays a vital role in human communication. It brings the credibility to organizations. It helps to establish faithful relationship between organizations and the public. Excellence in public relations can be achieved by ethical practices. Public relations organizations shou...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2017
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| Online Access: | http://journalarticle.ukm.my/10539/ http://journalarticle.ukm.my/10539/ http://journalarticle.ukm.my/10539/1/17158-48635-4-PB.pdf |