Media agenda and public agenda: a study of issues during the 13th General Election

Media might play an important role in public’s voting decision. Even so, it is unknown whether the media agenda counterpart public agenda with regard to the level of importance of the issues covered in the media. This study examined the issues of concern by the Malaysian mainstream newspapers, as we...

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Main Authors:	Aini Maznina A. Manaf, Malia Taibi, Kamaruzzaman Abdul Manan
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/10564/ http://journalarticle.ukm.my/10564/ http://journalarticle.ukm.my/10564/1/19085-54087-2-PB.pdf

id	ukm-10564
recordtype	eprints
spelling	ukm-105642017-07-12T00:34:34Z http://journalarticle.ukm.my/10564/ Media agenda and public agenda: a study of issues during the 13th General Election Aini Maznina A. Manaf, Malia Taibi, Kamaruzzaman Abdul Manan, Media might play an important role in public’s voting decision. Even so, it is unknown whether the media agenda counterpart public agenda with regard to the level of importance of the issues covered in the media. This study examined the issues of concern by the Malaysian mainstream newspapers, as well as the issues of concern by the public during the 13th General Election (GE 13). In particular, this study explored the relationship between media and public agenda; as well as the relationship between Malay language newspaper agenda and the Malay public agenda. Content analysis and survey were performed to fulfil these objectives. The findings showed that the media has different agenda from the public. In addition, the Malay newspaper and public of the same ethnic group do not share similar agenda of issues. On top of that, the findings showed the priority of issues perceived by media and public are different. While the public see national security as the most important issue of the country, media on the other hand, set religion and politics as the priority in their agenda. Penerbit Universiti Kebangsaan Malaysia 2017 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10564/1/19085-54087-2-PB.pdf Aini Maznina A. Manaf, and Malia Taibi, and Kamaruzzaman Abdul Manan, (2017) Media agenda and public agenda: a study of issues during the 13th General Election. Jurnal Komunikasi ; Malaysian Journal of Communication, 33 (2). pp. 13-26. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/905
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Media might play an important role in public’s voting decision. Even so, it is unknown whether the media agenda counterpart public agenda with regard to the level of importance of the issues covered in the media. This study examined the issues of concern by the Malaysian mainstream newspapers, as well as the issues of concern by the public during the 13th General Election (GE 13). In particular, this study explored the relationship between media and public agenda; as well as the relationship between Malay language newspaper agenda and the Malay public agenda. Content analysis and survey were performed to fulfil these objectives. The findings showed that the media has different agenda from the public. In addition, the Malay newspaper and public of the same ethnic group do not share similar agenda of issues. On top of that, the findings showed the priority of issues perceived by media and public are different. While the public see national security as the most important issue of the country, media on the other hand, set religion and politics as the priority in their agenda.
format	Article
author	Aini Maznina A. Manaf, Malia Taibi, Kamaruzzaman Abdul Manan,
spellingShingle	Aini Maznina A. Manaf, Malia Taibi, Kamaruzzaman Abdul Manan, Media agenda and public agenda: a study of issues during the 13th General Election
author_facet	Aini Maznina A. Manaf, Malia Taibi, Kamaruzzaman Abdul Manan,
author_sort	Aini Maznina A. Manaf,
title	Media agenda and public agenda: a study of issues during the 13th General Election
title_short	Media agenda and public agenda: a study of issues during the 13th General Election
title_full	Media agenda and public agenda: a study of issues during the 13th General Election
title_fullStr	Media agenda and public agenda: a study of issues during the 13th General Election
title_full_unstemmed	Media agenda and public agenda: a study of issues during the 13th General Election
title_sort	media agenda and public agenda: a study of issues during the 13th general election
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2017
url	http://journalarticle.ukm.my/10564/ http://journalarticle.ukm.my/10564/ http://journalarticle.ukm.my/10564/1/19085-54087-2-PB.pdf
first_indexed	2023-09-18T19:57:50Z
last_indexed	2023-09-18T19:57:50Z
_version_	1777406648510316544

Media agenda and public agenda: a study of issues during the 13th General Election

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